Music company Gratitude Sound, headquartered in Boston, is expanding its national footprint to the West Coast with the opening of an office in Los Angeles. The announcement was made by Bryan Hinkley, founder, Gratitude Sound.
L.A.-based Scott Feldman is now the face of Gratitude Sound West. As producer, he will pursue new clientele across the film, TV, and advertising industries for the company. He will also work with emerging musicians and songwriters for licensing representation.
Gratitude regularly composes and produces original music for agencies, production companies, and direct to brands. The company’s prominent client base has included such brands as Reebok, Dunkin’ Donuts, GMC, and Planet Fitness. Most recently, Gratitude created music for Simple Mobile (Hill Holliday), Gulf States Toyota (MMB), and Wrangler Jeans (Toth+Co).
“After a good amount of consideration, red-eye flights, and getting the chance to know and work with Scott, it became clear to me that now was the perfect time for us to establish a presence on the West Coast,” said Hinkley. “We have a musical style that’s organic and unique, and there is a great deal of opportunity for our services in L.A. Obviously, there’s a healthy amount of competition there as well, but I truly believe that once potential clients know more about us, our music will become highly sought after.”
Feldman is a 10-year veteran of L.A.’s storied music scene. His entry point was as the assistant to the composer and music supervisor of FX’s hit show Sons of Anarchy. Shortly after his tenure with that series, Feldman created his own music company, Darkbloom Productions, to house projects, ranging from composition and production, to musical direction and artist development.
Feldman’s work and collaborations have resulted in placements of his own music with ABC, NBC, TNT, Showtime and a host of other media outlets.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More