No matter the size, location or format of a broadcast operation, switchers play an integral, technical role in creating a compelling viewer experience. To address space limitations and reduce the complexities of today’s technical directors’ production workloads, Grass Valley, a Belden Brand, developed the K-Frame V-series as an addition to the K-Frame family of production switchers. At only 3RU, this new frame is an ideal complement to the GV Korona switcher panel and fits in locations with limited space but requires no compromises on enterprise features. V-series, as part of the K-Frame family, can be used with any Grass Valley switcher panel and broadcasters can run multiple panels and shows off the same frame at the same time.
“Broadcast production has moved out of the studio to capture events where they are happening in real-time, but when it came to compact switchers, broadcasters were forced to choose: affordable, small or powerful. Never all three, until now,” said Neerav Shah, sr. VP of strategic marketing, Grass Valley. “The K-Frame V-series platform, when paired with the GV Korona switcher, offers a never-before-seen combination of power, flexibility and scalability, fitting well in locations where space is limited and providing the legendary Grass Valley high-end performance at an affordable price.”
On their own, the GV Korona 1 and 2 stripe panels support 15 and 20 assignable buttons, respectively, on each stripe (or M/E row), and have a built-in multi touch menu system, as well an innovative touchscreen in the transition area. When paired together, the K-Frame V-series and GV Korona switcher make a powerful duo. The V-series frame is modular for easy field reconfiguration and serviceability – a true convenience not offered in competitively priced switchers. The modularity also makes for an easy upgrade to an all IP or mixed SDI and IP environment in the future. The 36×18 matrix supports SD, HD and 4K UHD in quad split and 2SI modes and can handle up to three licensed M/Es and two additional video processing engines (VPEs) for added keying and mixing power.
Because it is a full-fledged member of the K-Frame family, V-series can be used with any GV K-Frame switcher panel, including Karrera and Kayenne. Additionally, shows created in any K-Frame switcher can be saved and shared among other switchers, including the new V-series. This convenience can be leveraged by customers who may already own a Kayenne or Karrera switcher and would like to share the “look” they’ve created in a different application.
A compact, high-quality, affordable switcher platform was an urgent need for many Grass Valley customers, and the introduction of V-series fills a hole not only in the K-Frame switcher line but in the broadcast production industry overall.
Grass Valley is demonstrating the features of the GV Korona K-Frame V-series at NAB in booth SL106.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More