Bill Hadsell joins Grass Valley, a Belden Brand, as product manager responsible for the Ignite automated production system and the Vertigo Suite for branding graphics automation and asset management. Hadsell brings to the position many years of experience in product management and design for the broadcast industry.
“These two product families play important roles in the operations of our customers, automating production and enhancing broadcast graphics,” said Hadsell. “I’m looking forward to building on the success already enjoyed by these solutions and working with our development team to add even more features that address the needs of the market.”
The Ignite automated production system allows a single operator to manage control room devices used to produce live newscasts and event programming. With Ignite technology, users can easily control on-air timing, accommodate last-minute show changes and direct any type of production on the fly. The solution also provides more opportunities to repurpose content for digital multicasting and webcasts, increasing overall production value.
The Vertigo Suite for branding graphics automation and asset management is designed for easy and highly productive graphics generation. Scalable to meet the needs of a wide variety of broadcast environments without the high operating costs, Vertigo simplifies the creation of sophisticated, multilayer graphics combining text crawls, animated graphics, DVEs and audio inserts. Vertigo delivers a choice of highly productive workflows and a choice of dynamic rendering models using graphics templates, which suit even the most demanding applications, such as business news graphics.
