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    Graphic British Safety PSA Is An Internet Hit

    By SHOOT StaffUpdated:No Comments1525 Views
    Actors are seen during the making of a video highlighting the dangers of sending text messages on mobile phones while driving, in Tredegar, Wales. (AP Photo/Gwent Police)

    By Jill Lawless

    LONDON (AP) --

    A graphic British public service announcement about the dangers of sending text messages while driving has become an Internet hit and sparked debate around the world.
        The Gwent police force in Wales said Wednesday that an excerpt from a video it made for use in schools has been viewed more than 6 million times on YouTube and other Web sites since it was posted last month.
        The 30-minute film shows a bubbly teenager named Cassie – “a nice girl from a nice Gwent Valleys family” – who triggers a pileup that kills four people when she tries to send a text message while driving. The graphic, slow-motion depiction of the crash shows heads going through windshields, bloodied bodies and the lifeless eyes of a baby.
        Talking on a hand-held mobile phone and texting while driving are both illegal in Britain.
        “The film is hitting home because it has a hard edge and it taps into something that lots of people do but know they shouldn’t,” said the film’s director, Peter Watkins-Hughes. To view video go here: http://www.youtube.com/watch?v=8I54mlK0kVw


        The film has been discussed on television shows in the United States, where more than a dozen states have banned text messaging while driving and where legislation is before Congress that would forces states to ban drivers from texting or e-mailing.
        Recent studies suggest text messages may be more distracting to drivers than talking on the phone.
        Research by British motorists’ group the RAC Foundation found that texting slowed young drivers’ reaction times by 35 percent, more than drugs or alcohol. A study of truck drivers released last month by the Virginia Tech Transportation Institute found that texting increased the risk of collision by 23 times – significantly more than the increase from talking on a cell phone.
        Gwent Chief Constable Mick Giannasi said the issues in the film “are as relevant to the people of Tennessee as they are to the residents of Tredegar,” the Welsh town where it was shot.
        “Texting and driving can have tragic consequences and the more this film is viewed, the better,” he said. “Young people think they can text on autopilot because they do it so instinctively – for that reason we need to use strong imagery to get them to sit up and take notice.”
        Britain has a long tradition of hard-hitting public service ads, shown on television, radio, in movie theaters and more recently on the Internet.
        One recent anti-speeding ad showed the bloodied and mangled body of a young girl who has been hit by a car. Another, discouraging binge-drinking, showed a young man in a superhero costume falling to his death.
        While most comments posted in response to the Gwent police video praised its impact, some questioned whether such graphic images are necessary, or an effective deterrent.
        Watkins-Hughes said he hoped his film would help make text-driving as socially unacceptable as driving while drunk.
        “If we can get one person to change t heir behavior then it will have been worthwhile,” he said.

    Category:News



    Angelina Jolie Had To “Breathe Again” For The Role Of Maria Callas

    Wednesday, November 27, 2024

    Angelina Jolie never expected to hit all the notes. But finding the breath of Maria Callas was enough to bring things out of Jolie that she didn't even know were in her.

    "All of us, we really don't realize where things land in our body over a lifetime of different experiences and where we hold it to protect ourselves," Jolie said in a recent interview. "We hold it in our stomachs. We hold it in our chest. We breathe from a different place when we're nervous or we're sad.

    "The first few weeks were the hardest because my body had to open and I had to breathe again," she adds. "And that was a discovery of how much I wasn't."

    In Pablo Larraín's "Maria," which Netflix released in theaters Wednesday before it begins streaming on Dec. 11, Jolie gives, if not the performance of her career, then certainly of her last decade. Beginning with 2010's "In the Land of Blood and Honey," Jolie has spent recent years directing films while prioritizing raising her six children.

    "So my choices for quite a few years were whatever was smart financially and short. I worked very little the last eight years," says Jolie. "And I was kind of drained. I couldn't for a while."

    But her youngest kids are now 16. And for the first time in years, Jolie is back in the spotlight, in full movie-star mode. Her commanding performance in "Maria" seems assured of bringing Jolie her third Oscar nomination. (She won supporting actress in 2000 for "Girl, Interrupted.") For an actress whose filmography might lack a signature movie, "Maria" may be Jolie's defining role.

    Jolie's oldest children, Maddox and Pax, worked on the set of the film. There, they saw a version of their mother they hadn't seen before.

    "They had certainly seen me sad in my life. But I... Read More

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