The 55th annual CLIO Awards, an international competition showcasing the best work in advertising, design and communications, has announced its 2014 Grand CLIO Award winners. Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees will be celebrated during the CLIO Awards ceremony on October 1 at Cipriani Wall Street in New York City.
Over the past week, Gold, Silver, Bronze and Hall of Fame CLIO Award winners have been announced on the CLIO website, culminating in the Grand CLIO Awards, the jury’s highest honors. This prize is awarded to exceptional projects that push the boundaries of creativity in a given medium. Taking two Grand CLIOs apiece were: Harvey Nichols department stores’ “Sorry I Spent it on Myself” out of adamandeveDDB, London, in the Engagement and Integrated Campaign categories; and British Airways’ “Magic of Flying” from Ogilvy One, London, in the Innovative Media and Out of Home categories.
The 2014 Grand CLIO Award winners are:
Branded Entertainment & Content
Creative Artists Agency
Chipotle’s “The Scarecrow”
Content & Contact
Forsman & Bodenfors
Volvo Trucks’ “Live Test Series” Integrated Campaign
Direct
DDB DM9JaymeSyfu
Smart Communications’ TXTBKS
Engagement
adamandeveDDB
Harvey Nichols department stores’ “Sorry I Spent it on Myself”
Film
Abbott Mead Vickers BBDO
Guinness’ “Sapeurs Documentary”
Innovative Media
OgilvyOne London
British Airways’ Magic of Flying
Integrated Campaign
adamandeveDDB
Harvey Nichols’ department stores’ “Sorry I Spent it on Myself”
Out of Home
OgilvyOne London
British Airways’ Magic of Flying
Public Relations
Leo Burnett Toronto
Procter & Gamble/Always’ “#LikeAGirl”
“Best of” honors
Additionally, CLIO awards four companies “Best of” honors, representing the highest level of work in 2014. The winners are:
Agency Network of the Year: Ogilvy & Mather
Agency of the Year: Dentsu Tokyo
Advertiser of the Year: Guinness
Production Company of the Year: Dentsu Creative X Inc.
Other winners
CLIO Music, a new program this year, also presents a Grand CLIO in the digital/social category with Iconoclast’s “Pharrell Williams – 24 Hours of Happy” receiving the 2014 honor.
“This year’s CLIO Awards introduced a new level of innovation and competition for the industry,” says CLIO executive VP Nicole Purcell. “With winners coming from all over the world, creating memorable work for major brands, we are happy to honor them and look forward to the ceremony.”
Entries in the Hall of Fame medium are for outstanding work from the past that has stood the test of time, cementing a place of honor and respect in the hearts and memories of consumers and advertising professionals alike. This year, Leo Burnett takes four of six awards.
CLIO Awards winners represent a diversity of talents, with innovative and inspiring work coming from more than 20 countries worldwide, chosen by a panel of industry executives including Kerry Keenan, partner and chief creative officer, Deutsch; Pablo del Campo, president and CEO, Del Campo Saatchi and Saatchi; Judy John, CEO and chief creative officer, Leo Burnett; and Alexander Schill, chief creative officer and partner, Serviceplan.
The Lifetime Achievement Award will be given to Washington Olivetto, chairman of WMcCann, and chief creative officer of McCann Worldgroup for Latin America and Caribbean. Jerry Seinfeld and Blondie, comedy and music icons respectively, will also accept their 2014 Honorary CLIO Awards during the ceremony, which will be hosted by Whoopi Goldberg and feature a performance by singer-songwriter Aloe Blacc.
