By Mesfin Fekadu, Music Writer
NEW YORK (AP) --The Recording Academy has updated its rules for the album of the year Grammy, giving more producers and songwriters a better chance at winning the top award.
The academy announced Wednesday that any producer, songwriter, engineer or featured artist on an album nominated for album of the year will also earn a nomination — even if the music creator co-wrote one song on the 10-track project. Before the change, songwriters or producers would need to be credited with at least 33% or more playing time on the album to be eligible for nomination — a rule implemented in 2017.
The new change reflects how the Grammys handled album of the year before 2017, when producers, engineers or featured artists would earn a nomination for album of the year even if they worked on one song. Songwriters were not included at that time, and were added when the 2017 change was introduced.
Now that all songwriters on an album could earn a nomination, the academy can expect a larger number of nominees for each of the eight albums competing for album of the year. For instance, if Justin Bieber's "Justice" is nominated at the 2022 show, more than 50 creators will be nominated for the project. If Ariana Grande's "Positions" earns a nod, more than 35 people would be nominated for the album. J. Cole's "The Off-Season" or Bad Bunny's "El Último Tour Del Mundo" would give more than 20 participants an album of the year nomination.
That's in contrast to albums like Billie Eilish's "Happier Than Ever," which features songs written by the young star and her brother Finneas, who also produces all of her tracks. Olivia Rodrigo's "Sour," which is expected to debut at No. 1 next week — also features a tight group of a collaborators that wouldn't fall in to the double digits like Bieber or Grande's album. That distinction of using less collaborators could benefit Eilish and Rodrigo at the Grammys, and it begs the question: Would voters rather award 50 players for album of the year, or eight?
The change greatly effects rap, R&B and some pop albums — where songwriters and producers typically vary throughout the project, as opposed to country and rock albums, where fewer creators are present. While the change gives rap and R&B producers and songwriters a stronger chance at earning a Grammy nomination, a chance at actually winning the top award seems less possible.
The change is especially great since contemporary songs feature a large number of songwriters. The Top 10 songs on this week's Billboard Hot 100 chart feature Bieber's "Peaches," a hit written by 10 songwriters; nine writers are credited for Doja Cat and SZA's "Kiss Me More"; and The Weeknd and Grande's "Save Your Tears" was crafted by six writers. Other songs in the Top 10 feature less writers — Rodrigo and Daniel Nigro wrote "Good 4 U," currently No. 1 on the chart, and J. Cole is the sole writer behind "amari," at No. 5.
The announcement comes a month after the academy voted to remove its nomination review committees — anonymous groups that determined the contenders for key awards at the Grammys.
For the 2022 Grammys, songs and album released between Sept. 1, 2020 and Sept. 30, 2021 are eligible for nomination.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More