By Jonathan Landrum Jr., Entertainment Writer
LOS ANGELES (AP) --The Grammys are adding a special song for social change award and five new categories including songwriter of the year, giving the Recording Academy an avenue to honor music's best composer.
The academy announced Thursday that the new non-classical songwriter category will recognize one individual who was the "most prolific" non-performing and non-producing songwriter for a body of new work during an eligibility year. The category is taking a different approach than song of the year, which awards the songwriter or songwriters who wrote the lyrics or melodies to one song.
"This new category is truly for an expert person at the songwriting craft," said Recording Academy CEO Harvey Mason Jr. Songwriters must have written a minimum of five songs in which they are credited "solely" as a songwriter or co-writer.
"Somebody who writes their own music and records it would not be eligible," he said. "They would have to be doing songs for others. We want to highlight the craft of writing songs professionally for artists."
"Songwriters are at the heart of our business and industry," he said. "Nothing happens without songwriters. For us, this was a no brainer. It's in alignment with all the changes. We thought, 'How can we do more? Showcase more people and be more inclusive to different genres?'"
The new category is another huge step for songwriters. Last year, a rule update allowed that any songwriter, producer, engineer or featured artist on an album nominated for album of the year could ultimately earn a nomination.
The four other categories include best spoken word poetry album, alternative music performance, Americana music performance and score soundtrack for video games and other interactive media.
The academy created a special merit award that determines best song for social change. The award will be based on lyrical content that addresses a timely social issue and promotes "understanding, peacebuilding and empathy."
"It's always the right time to recognize music that's changing the world," he said. "I think it deserves a special recognition. These songs are important and impactful. We want to make sure we're honoring and celebrating that artform. This is a great way to do that."
Mason said it was yearlong process of accepting proposals to make changes, additions and updates from music creators and professionals that make up the membership body.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More