Bang has added Grammy and Emmy Award-winning Nick Cipriano to its roster as senior engineer and sound designer. He takes on duties in Bang’s main record/mix suite and will partner with Bang EP Brad Stratton and sr. engineer Paul Vitolins on live recording and mixing for Spotify’s exclusive “Artist Sessions’+ both in NYC and on the road.
Cipriano’s sound design and mixing credits include series for PBS, MTV, Discovery and Nat Geo, and spots for American Express, Ciroc Vodka, Victoria’s Secret and Google. For the latter client’s first broadcast spot, which ran on the Super Bowl, he garnered an AICP Show nomination for Sound Design.
Recent highlights include an Emmy Award for Sound Editing on the revamp of the classic kid’s show, The Electric Company.
His Grammy Award was for recording and mixing on Marlo Thomas’ celebrity-studded 2005 album benefitting the St. Jude Children’s Research Hospital, “Thanks and Giving All Year Long”.
A West coast native, Cipriano made his way to NYC in 1998 and graduated from NYU with a degree in Music Technology. In addition to engineering and mixing, he’s a multi-instrumentalist with a passion for musical composition (recent scoring work can be heard on commercials for Panasonic, Google, Purell and New Balance).
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More