Bang has added Grammy and Emmy Award-winning Nick Cipriano to its roster as senior engineer and sound designer. He takes on duties in Bang’s main record/mix suite and will partner with Bang EP Brad Stratton and sr. engineer Paul Vitolins on live recording and mixing for Spotify’s exclusive “Artist Sessions’+ both in NYC and on the road.
Cipriano’s sound design and mixing credits include series for PBS, MTV, Discovery and Nat Geo, and spots for American Express, Ciroc Vodka, Victoria’s Secret and Google. For the latter client’s first broadcast spot, which ran on the Super Bowl, he garnered an AICP Show nomination for Sound Design.
Recent highlights include an Emmy Award for Sound Editing on the revamp of the classic kid’s show, The Electric Company.
His Grammy Award was for recording and mixing on Marlo Thomas’ celebrity-studded 2005 album benefitting the St. Jude Children’s Research Hospital, “Thanks and Giving All Year Long”.
A West coast native, Cipriano made his way to NYC in 1998 and graduated from NYU with a degree in Music Technology. In addition to engineering and mixing, he’s a multi-instrumentalist with a passion for musical composition (recent scoring work can be heard on commercials for Panasonic, Google, Purell and New Balance).
New FDA Rules To Take Effect For TV Drug Commercials
Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications' risks and side effects.
The U.S. Food and Drug Administration spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay or distract viewers from risk information.
Many companies have already adopted the rules, which become binding Nov. 20. But while regulators were drafting them, a new trend emerged: thousands of pharma influencers pushing drugs online with little oversight. A new bill in Congress would compel the FDA to more aggressively police such promotions on social media platforms.
"Some people become very attached to social media influencers and ascribe to them credibility that, in some cases, they don't deserve," said Tony Cox, professor emeritus of marketing at Indiana University.
Still, TV remains the industry's primary advertising format, with over $4 billion spent in the past year, led by blockbuster drugs like weight-loss treatment Wegovy, according to ispot.tv, which tracks ads.
Simpler language and no distractions
The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing their drugs, without medical jargon, distracting visuals or audio effects. A 2007 law directed the FDA to ensure that drug risk information appears "in a clear, conspicuous and neutral manner."
FDA has always required that ads give a balanced picture of both benefits and risks, a requirement that gave rise to those long, rapid-fire lists of side effects parodied on shows like "... Read More