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    By SHOOT StaffUpdated:No Comments1543 Views

    By Sarah Woodward

    --

    For years, the Milk Processor Education Program (MPEP) has maintained that the dairy beverage’s nutritional benefits promote healthy bones and teeth, and can even help a person’s body grow. In a new campaign created by Bozell New York, and directed by Luke Forsythe via Santa Monica-based Great Guns, MPEP links this longstanding brand message with the NBA’s Rookie of the Year contest for the first time. The spots focus on NBA rookie draft hopeful, 20-year-old Rashid Hardwick, whose nickname, "Seven and Change," refers to his towering height. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Milk Processor Education Program.

    PRODUCTION CO.

    Great Guns, Santa Monica, Calif.

    Luke Forsythe, director; David Griffiths, DP; Tom Korsan, executive producer; Tracy Hauser, producer. Shot on location in the Bronx, N.Y.

    AGENCY

    Bozell, New York.

    Tony Granger, executive creative director; David Nobay, group creative director; Jan Jacobs, creative director/art director; Dave Holloway, copywriter; Andrew Chinich, director of broadcast production; Sasha Stollman, producer.

    EDITORIAL

    Red Car, New York.

    Glenn Conte, editor.

    POST

    Company 3, New York.

    Billy Gabor, colorist.

    Red Car.

    Tommy Tortoriello, online editor.

    AUDIO POST

    Sound Lounge, New York.

    Peter Holcomb, mixer.

    SOUND DESIGN

    Quakebasket, New York

    Roland Alley, sound designer.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies โ€” often as Allen's best friend โ€” has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence โ€” not to mention his tall frame, broad shoulders and brown curly mane โ€” was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

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