Google has completed its $750 million acquisition of mobile advertising network AdMob and will start buying some of its stock as a result.
The company officially took control of AdMob on Thursday (5/27). The purchase closed less than a week after the Federal Trade Commission approved the deal following a six-month investigation into whether Google would gain too much control over mobile ads. The agency concluded that Apple’s recent expansion into mobile ads will ensure ample competition.
AdMob, founded four years ago, has about 160 employees.
The takeover is being paid in Google stock. Google intends to replenish the shares in its corporate treasury by buying $750 million of its stock on the open market.
Category:News
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
Read MoreMySHOOT Profiles
Add A Comment