Google Inc. is undercutting rival Apple Inc. with an online payment system that lets publishers keep more of the fees charged for reading their digital editions.
Google CEO Eric Schmidt unveiled the one-stop payment service, called One Pass, at Berlin’s Humboldt University on Wednesday. Three German publishers, including the nation’s leading Axel Springer AG, already have signed up
Besides Germany, One Pass is available to publishers in Canada, France, Italy, the U.K. and the U.S. Google said Media General Inc., publisher of the Richmond Times-Dispatch, and Rust Communications, owner of the Southeast Missourian, plan to use One Pass.
The announcement came a day after Apple rolled out a long-awaited subscription service for applications designed for its iPhone and iPad. Apple is demanding a 30 percent cut of all subscriptions sold on those mobile apps while Google is charging 10 percent.
“We aren’t in this to make money. Google makes money in other ways,” Schmidt said. “We are trying to get money to people who are producing high-quality content.”
Google makes most of its money from digital ads, including some that appear alongside online stories from newspapers and magazines.
The strategy has turned Google into one of the world’s most profitable companies, fostering resentment among some publishers, which believe the Internet search engine has prospered by showing excerpts of newspaper and magazine stories.
Most of the Web content has been given away during the past 15 years, but more publishers already have started or are planning to impose fees to access content digitally.
Google’s one-stop payment service is similar to one that debuted last year from a group led by Steve Brill, founder of Court TV and American Lawyer.
Google will give publishers some of the personal information that it collects about their subscribers. By contrast, Apple isn’t sharing that data with publishers unless subscribers give their explicit approval. Publishers say they need to know who their readers are to help sell advertising and for other marketing purposes.
Schmidt also announced that Google was funding a Berlin-based institute in conjunction with Humboldt University. It would examine the evolution of the Internet and its impact on society.
Google has clashed repeatedly with German authorities over data privacy issues and been forced to tweak some of its services to satisfy strict regulations here.
Schmidt underlined the importance of allowing users the “choice” of how much private information they want to share and stressed the importance of the new foundation as a place to discuss such issues.
Director Lu Villaca Joins MADRE
Production company MADRE has added Brazilian director Lu Villaça to its talent roster. With degrees in cinema and performance and a master’s in screenwriting, Villaça brings a multifaceted approach to filmmaking. Villaça’s tastes have been shaped by her childhood training in ballet, studying Greek theatre texts, her passion for music, and her contemplative nature. She honed her cinematic skills early on as an AD and creative assistant before becoming a director. Intent on capturing the drama of everyday life as it plays out, Villaça is tuned in to how the bodies in her frame move through their environments and what elements of the story can be extrapolated from these compositions. Her sharp attention to detail in every aspect, from lighting to the final edit, is designed to connect emotionally with her audience. Villaça has been awarded three Cannes Lions for her film “Next Minute Law,” which promoted awareness of a law in Brazil designed to address the rampant epidemic of sexual violence. “Next Minute Law” also garnered Best Direction at El Ojo and the Ciclope Latino Festival, where Villaça also won Best New Talent. Additionally, she has directed assorted commercial campaigns for brands like Johnnie Walker, Huggies Wipes, Nestlé, Amazon, A.C. Camargo Cancer Center, and a spot for Medley featuring Brazilian Olympic gymnast Rebeca Andrade. Prior to joining MADRE, Villaca had been repped by production house LOBO. Recognized in Brazil as a top music video director, Villaca won Best Female Direction for her work on “Nu” by Assucena and “Lovezinho” by Rachel Reis, which also won Best National Music Video at the MVF Awards. Villaça additionally co-directed the documentary Pagliacci, an homage to circus artist Domingos Montagner... Read More