Internet search leader Google Inc. is bringing a little more gamesmanship to its duel with Facebook.
Just like they have been doing for years on Facebook’s website, Web surfers will now be able to play games with their friends and family on Google’s blossoming social networking service.
Google’s expansion into games, announced Thursday, had been expected since the company unveiled its “Plus” networking service in late June. The service is being groomed to be an alternative to Facebook’s popular hangout.
By adding games to Plus, Google hopes to give its fledging network’s more than 25 million users a reason to come to the service more frequently and stay longer once they’re there.
The strategy has worked well at Facebook, where games requiring players to fill the roles of farmers, mob bosses and card sharks have attracted obsessive followings among its more than 750 million users.
Facebook’s top games are provided by Zynga Inc., a 4-year-old company hoping to sell its stock in an initial public offering this fall. Google is one of Zynga’s investors, according to IPO documents filed with the Securities and Exchange Commission. The papers don’t specify the size Google’s stake in Zynga, which is based in San Francisco.
The investment evidently wasn’t enough to buy Google access to Zynga’s best-known games. The initial games on Plus include a poker game made by Zynga. Plus also will feature the “Angry Birds” game that so far has been played mostly on phones. The gaming option will gradually start appearing within the accounts of Plus’ users.
But people who want to play other Zynga titles such as FarmVille, CityVille and Empires & Allies will still have go to Facebook.
Zynga and Facebook are already financially wedded to each other. Zynga gets most of its revenue from Facebook, which requires games on its site to use its payment system to sell the various items that can be used to make the games more fun. Facebook keeps 30 percent of the revenue sold on Zynga’s games.
Although the games may seem frivolous, they are emerging as a serious business. Zynga earned more than $90 million on revenue of nearly $600 million last year and is growing even faster this year. In March, Zynga estimated its market value at $11 billion after hiring an expert to appraise its business, according to documents filed Thursday.
Google’s expansion into Web games could cause headaches for Zynga. In its IPO documents, Zynga says it could be hurt if Google or other larger companies such as Microsoft Corp. and Amazon.com Inc. get into the Web game market.
Google mainly wants to undercut Facebook with Plus. The reason: As people spend more time and share more insights about themselves on its website, Facebook becomes an increasingly attractive advertising option. The trend poses a threat to Google because its search engine can’t index most of the information on Facebook and its own revenue growth could slow if more online advertising shifts to Facebook.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More