Google will stop selling its Internet-connected eyewear to consumers until the company can develop a more polished and affordable version that's less likely to be viewed as a freakish device.
The sales moratorium on the nearly 2-year-old "Explorer" edition of Google Glass goes into effect Jan. 19. The decision announced Thursday coincides with Glass' spin-off from the secretive Google X lab where it was invented.
Glass will now operate in a division run by veteran marketing executive Ivy Ross. She will report to Tony Fadell, who runs the smart-appliance maker Nest Labs that Google bought for $3.2 billion last year.
Glass is a hands-free device featuring a thumbnail-sized screen above the wearer's right eye. It cost $1,500 and raised privacy concerns for its potential to secretly take pictures and videos.
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More
