Google is paying $17 million to 37 states and the District of Columbia to make amends for the Internet search leader's snooping on millions of people using Safari Web browsers in 2011 and 2012.
The settlement announced Monday stems from a technological loophole that enabled Google's DoubleClick advertising network to shadow unwitting Safari users, even though the browser's maker, Apple Inc., prohibited the tracking without obtaining a person's permission. By following what Safari users were doing online, DoubleClick could gain more insights about what types of ads were most likely to appeal to different Safari users.
This is the second time that authorities in the U.S. have cracked down on Google for its secret shadowing of Safari users from June 2011 through mid-February of last year. The Federal Trade Commission fined Google $22.5 million last year. It represented the largest penalty that the FTC had ever collected for a civil violation.
Google Inc. has maintained the Safari intrusion was an inadvertent side effect of an attempt to make it easier for people to recommend ads.
The Mountain View, Calif. company disabled the surveillance coding, known as "cookies," in February 2012 after the violation of Safari's privacy policies was initially reported. Until the problem was uncovered by a graduate student at Stanford University, Google had assured Safari users that they wouldn't be monitored, as long as they didn't change the browser settings to permit the tracking.
"Misrepresenting that tracking will not occur, when that is not the case, is unacceptable, as this settlement emphasizes," Wisconsin Attorney General J.B. Van Hollen said.
Google isn't acknowledging any wrongdoing in the settlement. That's the same position that Google took when it paid the FTC fine last year.
"We work hard to get privacy right at Google and have taken steps to remove the ad cookies, which collected no personal information, from Apple's browsers," the company said in a Monday statement. "We're pleased to have worked with the state attorneys general to reach this agreement."
The settlement will be divided among the participating states and the District of Columbia. Besides Wisconsin, the other states involved are: Alabama, Arizona, Arkansas, California, Connecticut, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, and Washington.
The rebuke from the states is primarily a public relations blow to Google, whose privacy controls have suffered other lapses in recent years. In perhaps the most glaring privacy breach, a Google engineer installed a program that enabled company cars taking pictures of street scenes to scoop up personal data being transmitted over unprotected Wi-Fi networks. The company also exposed the contact lists of Gmail users in 2010 when it launched a now-defunct social networking service called Buzz.
The settlement won't put much of a dent in Google's finances. After stripping out the company's advertising commissions, Google's revenue this year is expected to be about $47 billion, according to analysts surveyed by FactSet. According to that estimate, it would take Google slightly more than three hours to generate $17 million in revenue on an average day.
Besides paying the fine, Google also is agreeing to maintain a special page devoted to cookies for the next five years and refrain making any misleading statements about its online tracking practices.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More