By Kelvin Chan, Business Writer
LONDON (AP) --Google's chief executive called Monday for a balanced approach to regulating artificial intelligence, telling a European audience that the technology brings benefits but also "negative consequences."
Sundar Pichai's comments come as lawmakers and governments seriously consider putting limits on how artificial intelligence is used.
"There is no question in my mind that artificial intelligence needs to be regulated. The question is how best to approach this," Pichai said, according to a transcript of his speech at a Brussel-based think tank.
He noted that there's an important role for governments to play and that as the European Union and the U.S. start drawing up their own approaches to regulation, "international alignment" of any eventual rules will be critical. He did not provide specific proposals.
Pichai spoke on the same day he was scheduled to meet the EU's powerful competition regulator, Margrethe Vestager. She's also due to meet Microsoft President Brad Smith separately on Monday.
Vestager has in previous years hit the Silicon Valley giant with multibillion-dollar fines for allegedly abusing its market dominance to choke off competition. After being reappointed for a second term last autumn with expanded powers over digital technology policies, Vestager has now set her sights on artificial intelligence, and is drawing up rules on its ethical use.
Pichai's comments suggest the company may be hoping to head off a broad-based crackdown by the EU on the technology. Vestager and the EU have been the among the more aggressive regulators of big tech firms, an approach U.S. authorities have picked up with investigations into the dominance of companies like Google, Facebook and Amazon.
"Sensible regulation must also take a proportionate approach, balancing potential harms with social opportunities," he said, adding that it could incorporate existing standards like Europe's tough General Data Protection Regulation rather than starting from scratch.
While it promises big benefits, he raised concerns about potential downsides of artificial intelligence, citing as one example its role in facial recognition technology, which can be used to find missing people but also for "nefarious reasons" which he didn't specify.
In 2018, Google pledged not to use AI in applications related to weapons, surveillance that violates international norms, or that works in ways that go against human rights.
Pichai was also due on Monday to meet Frans Timmermans, the EU commissioner overseeing the European Green Deal, the bloc's plan to fight climate change by making the continent carbon neutral by 2050, including through technology. He's then scheduled to head to the World Economic Forum in Davos, Switzerland, this week.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More