Goodby, Silverstein & Partners has brought Anders Gustafsson on board as creative director in its San Francisco office. Gustafsson comes over from Crispin Porter+Bogusky (CP+B), Europe.
“Anders has been internationally recognized as an excellent digital storyteller. He will single-handedly expand our commitment to the very widest ranging digital and traditional experiences,” said Jeff Goodby, co-chairman, Goodby, Silverstein & Partners.
A hybrid creative, Anders’ 11 years of experience are rooted in traditional agency print and broadcast. He joined the digital shop Daddy (later acquired by CP+B) in 2006 where he produced work for a wide variety of clients including Scandinavian Airlines, Heinz, Volkswagen, Red Bull, Carlsberg, Telia Sonera and IKEA Stockholm.
Under his creative guidance, the agency went on to win numerous international awards, including Cannes Lions, One Show, Eurobest, Clio Awards, Epica, New York Festivals and London International Awards.
Park Pictures Signs Director Rachel Morrison
Park Pictures now represents director Rachel Morrison for commercial filmmaking. Morrison first came into prominence as a cinematographer, working on indie features, television, and blockbuster hits, which put her on the path toward her directing career. Her feature film directorial debut, “The Fire Inside,” is set for wide theatrical release by MGM on Christmas Day 2024.
Morrison has a background in photojournalism and a master’s degree from the American Film Institute. She made history as the first woman nominated for an Academy Award for Best Cinematography for her work on “Mudbound,” directed by Dee Rees. Morrison was also the first woman to lens a Marvel film, “Black Panther.” She also served as cinematographer for hit movies like “Dope,” “Fruitvale Station,” and the Emmy-nominated Netflix documentary “What Happened Miss Simone?”
As a director, Morrison has helmed many campaigns for brands like IKEA, Netflix, Gap, Michelob Ultra, Ford, a spot for Nissan starring Brie Larson, and a Coach ad starring Michael B. Jordan. She also directed many episodes of television for shows like “The Mandalorian,” “The Morning Show,” “American Crime Story: Impeachment,” “Hightown,” and “American Crime.”
“I believe in humanity above all else,” remarked Morrison. “Park Pictures similarly puts emotional and relatable storytelling first. Everyone I’ve met there is driven to push the envelope forward and create memorable and visual films. I’m excited to sign with Park and look forward to furthering my commercial career with them.”
Jackie Kelman Bisbee, founding partner of Park Pictures, added, “Her work is at once grounded and elegant. She deeply understands everyone’s process both behind the... Read More