Bicoastal Good Company has brought photographer and director Gemma Warren aboard its roster of multi-talented creatives. Good will represent her for commercials and music videos in the U.S.
A prominent female photographer whose creative style has been recognized by top fashion magazines and exhibitions globally, Warren was named an ambassador for Canon. Warren’s rich background shines through in her motion work. British born, Canadian-raised, Warren initially transitioned from photography into directing by way of art and music videos. Her films have been screened at the Los Angeles Music Video Awards, the Cannes Lions International Festival of Creativity, plus Warren’s short film BLUETS was selected to screen at the Cannes Short Film Festival in 2019. Commercially, Warren, who continues to be repped by Steam Films in her native Canada, has worked with clients such as Nike, Ford, MAC Cosmetics, Pantene, Reformation, Vans, Google, The North Face, Pantene and The New York Times. She was previously repped in the U.S. ad arena by Society.
“Good Company has really been able to understand what my skillsets are and support them wholeheartedly. I’ve felt nourished and inspired by the projects we have already been able to work on,” said Warren, referring to a warm holiday spot for Ulta Beauty and a commercial piece for Facebook.
“Good Company truly has an amazing team of collaborators who I’ve grown to love in the short time we’ve been building together,” continued Warren. “I have big plans for the next phase of my career with them and that includes a lot of bigger creative projects, that range from short-form, commercials, documentaries and creative direction.” Case in point, Warren’s next project is a fashion short film titled Floored, which combines movement, editorial fashion and landscape.
Good Company managing partner/executive producer Ryan Heiferman commented, “Gemma’s ability to blend edgy and bold imagery mixed with high-fashion and beauty is what drew us to her work. We’ve already done three successful commercial projects with Gemma, spanning beauty, fashion, and storytelling–all during the pandemic. She brings great passion to the commercial process.”
