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    Golden LA Signs Director Ashley Armitage

    By SHOOTNo Comments252 Views
    Ashley Armitage
    LOS ANGELES --

    Golden LA has added filmmaker Ashley Armitage to its talent roster.

    Originally from Seattle, Armitage attended UCSB for Cinema Studies before pursuing her BFA in Photomedia from UW, often skipping classes to fly to New York City for shoots as a photographer. This early success opened doors to commercial filmmaking, fast-tracking her rise as a director. Armitage’s first commercial film was the product launch for Billie, “Project Body Hair.” The campaign won a People’s Voice Webby for Advertising, Media & PR Brand Strategy, racking up over one million views in its first 24 hours and aired in Times Square. “Project Body Hair” made history in 2018 as the first film to show female body hair being removed.

    As a visual storyteller, Armitage’s filmmaking seamlessly fuses lighthearted humor with a powerful drive for social change, using her art to challenge and dismantle outdated concepts of identity and gender. By bringing levity and a modern sensibility to her films, Armitage’s directorial eye has caught the attention of companies seeking to create authentic, meaningful brand films. Her signature style of colorful tableaus has been seen in films and stills for brands like H&M, Levi’s, Nordstrom, Adidas, Nike, Bumble, Showtime, First Aid Beauty, Viceland, and Billie. She continues to work behind the camera as a photographer, with her images featured in i-D, Dazed, Teen Vogue, Vogue UK, and Vogue Portugal, and in front of the camera, appearing in campaigns for Gucci’s Guilty fragrance, Nylon x Polaroid, Nordstrom, and Chanel x i-D.

    “I love the people at Golden LA,” remarked Armitage. “I’m fortunate enough to have worked with [Golden LA EP] Dahlia Stone before. [Managing director] Matt Marquis is so kind, and I’m incredibly inspired by everyone on the roster. I’m excited to be somewhere that shares the same artistic values with me as a director. I can’t wait to get started!”

    Stone added, “Ashley’s work has a compelling authenticity that vicariously welcomes viewers into her scenes, oftentimes ordinary moments made extraordinary through her unique and masterful eye. She recognizes and captures the human condition—its beauty, depth, curiosity, and playfulness—and, in turn, is able to influence, foster brand buzz, and promote positive change. Ashley is also a dream to work with; kind, collaborative, and emotionally intuitive, she is a compatible and ideal signing for Golden LA.”

    Prior to Golden LA, Armitage had been with production house PRETTYBIRD.

    Category:News
    Tags:Ashley ArmitageDahlia StoneGolden LA



    Jules Feiffer, Pulitzer Prize-Winning Cartoonist and Writer, Dies At 95

    Tuesday, January 21, 2025

    Jules Feiffer, a Pulitzer Prize-winning cartoonist and writer whose prolific output ranged from a long-running comic strip to plays, screenplays and children's books, died Friday. He was 95 and, true to his seemingly tireless form, published his last book just four months ago.

    Feiffer's wife, writer JZ Holden, said Tuesday that he died of congestive heart failure at their home in Richfield Springs, New York, and was surrounded by friends, the couple's two cats and his recent artwork.

    Holden said her husband had been ill for a couple of years, "but he was sharp and strong up until the very end. And funny."

    Artistically limber, Feiffer hopscotched among numerous forms of expression, chronicling the curiosity of childhood, urban angst and other societal currents. To each he brought a sharp wit and acute observations of the personal and political relations that defined his readers' lives.

    As Feiffer explained to the Chicago Tribune in 2002, his work dealt with "communication and the breakdown thereof, between men and women, parents and children, a government and its citizens, and the individual not dealing so well with authority."

    Feiffer won the United States' most prominent awards in journalism and filmmaking, taking home a 1986 Pulitzer Prize for his cartoons and "Munro," an animated short film he wrote, won a 1961 Academy Award. The Library of Congress held a retrospective of his work in 1996.

    "My goal is to make people think, to make them feel and, along the way, to make them smile if not laugh," Feiffer told the South Florida Sun Sentinel in 1998. "Humor seems to me one of the best ways of espousing ideas. It gets people to listen with their guard down."

    Feiffer was born on Jan. 26, 1929, in the Bronx. From... Read More

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