By Jonathan Landrum Jr., Entertainment Writer
LOS ANGELES (AP) --Actress Sandra Oh wants to bring a lighter tone to the Golden Globes after last year's awards show took a much serious approach centered on the "MeToo" movement.
Oh said Wednesday that she and fellow host Andy Samberg will provide a "moment of joy" at the 76th annual Golden Globe Awards in Beverly Hills, California, on Sunday night. She and Samberg were first paired as award presenters during a comical set at the Emmys last year when Oh ripped up the winner's envelope, referencing the 2017 Oscars "La La Land" slip-up before the duo pieced together the card and announced the actual winner.
"Let us have a moment of joy," said Oh, who is favored to win a Golden Globe award for best actress for her role in the drama series "Killing Eve." ''I know when Andy and I were talking about the feeling that I really want to bring, and really focus on, is just to have a moment of joy. Honestly, with who is going to be in that audience, the nominees this year, it excites me so tremendously for mostly because of the diversity in that room."
Hollywood Foreign Press Association President Meher Tatna called last year's ceremony an important moment in the television and film industry as many dressed in black in solidarity with the victims of sexual harassment. Oprah Winfrey also made a rousing speech praising women for coming forward with their "MeToo" stories.
Tatna said Sunday's awards might not be as politically charged as the previous year, but the show will use its platform to honor Carol Burnett and Jeff Bridges with lifetime achievement awards.
Burnett, 85, a five-time Globes winner, will receive the inaugural Carol Burnett Award, a new award focusing on television. Bridges, 69, who won a Globe in 2010, will be honored with the Cecil B. DeMille Award, an accolade for film.
Tatna hopes the Golden Globes can return to its roots as the "party of the year" by giving attendees an opportunity to "escape reality." The awards show is known for being a place of celebration, serving a bevy of champagne and having a good time.
"I think I saw Sandra say something about not making the host speeches too political," Tatna said. "I think everybody is tired of politics and maybe for one night we can have fun and not worry about the state of the world."
Associated Press writer Marcela Isaza contributed to this report.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More