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    Golden Addition: Directing Team Wolfberg

    By SHOOTUpdated:No Comments3380 Views
    Premak Ponahly (l) and Jan Kalvoda, a.k.a. the directing duo Wolfberg.
    LOS ANGELES --

    Multidisciplinary studio Golden has added European directing duo Wolfberg for commercials and branded content in the U.S. The visionary Prague-based team–consisting of Jan Kalvoda and Premek Ponahly–was previously handled by Savage Films in the American ad market. Wolfberg continues to be repped in Europe by Armada.

    Together Ponahly, a former art director, and Kalvoda, an award-winning director and copywriter, have worked with international agencies such as Leo Burnett, Euro RCSG and Y&R, Wolfberg has proven to be a dynamic force in the global ad scene, sought after by brands like Google, McDonald’s and Nescafé. 

    Wolfberg’s stroke of genius often combines different filmmaking mediums and methods, such as in-camera effects and stop motion animation, into one mesmerizing mix of visual artistry. Recently they brought their intricate blend of CG-design and live action to tap into the viewer’s instinct to “Never Stop Hunting” for Jägermeister’s “Let The Ink Flow” campaign, while their earlier pairing of live action and stop-motion for the Budweiser/Budvar spot “Dark” led to the pair garnering a Golden Drum.

    Matthew Marquis, Golden co-founder and executive producer, said of Wolfberg, “I love that they are totally committed to the idea and to finding the best possible creative solution to serve the story, whether it’s in-camera, CG, or stop-motion. Their sense of invention combined with a unique tone and aesthetic makes their work truly stand out. Wolfberg is an amazing complement to Golden’s creative sensibility and to our ability to ideate and finish in-house.”

    Golden was founded by Marquis and director/creative director Jake Banks.

    Category:News
    Tags:GoldenMatthew MarquisWolfberg



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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