CLIENT
American Standard.
PRODUCTION CO.
Go Film, New York.
Overall & McQuoid, director; Steve Chivers, DP; Gary Rose, Jonathan Weinstein and Robert Wherry, executive producers; David Wolfson, producer. Shot on location in Orlando, Fla.
AGENCY
Foote Cone & Belding, New York.
Alisa Cohen, producer; Ilana Rosengarten, art director; Chuck Hipsher, copywriter.
EDITORIAL
Mad River Post, New York.
Dick Gordon, editor; Dahkil Hausif, assistant editor; Laura Relovsky, producer.
POST
Company 3, New York.
Tim Masick, colorist; Jen Trevor, producer.
Nice Shoes, New York.
Ed Skupeen and Kevin Wade, online editors.
AUDIO POST
Sound Lounge, New York.
Glen Landrum, mixer.
SOUND DESIGN
Amber Music, New York.
Bill Chesley, sound designer.
THE SPOTS
Three :15s illustrate that American Standard heating and air conditioning has the ability to keep one a bit too cozy. "Basketball" opens on a shot of the outside of a house. Suddenly the window opens and a ball is tossed toward the hoop in the driveway. In "BBQ," a grill is set up next to a window of a home. A man’s arm extends out the window to flip over a burger on the grill. And in "Dog," a canine waits patiently outside, next to the window of a house. The window opens and someone tosses a Frisbee to the happy dog. Each ad ends with the window closing and the tag, "Maybe it’s too comfortable."
Spots broke in May.
