CLIENT
Land Rover/Range Rover/Freelander.
PRODUCTION CO.
Go Film, New York.
rad-ish, director; Thomas Wildner, DP; Robert Wherry and Jonathan Weinstein, executive producers; Caroline Kousidonia, line producer. Shot on location in Cape Town, South Africa, and Swapokmund, Namibia.
Africa Film Services, Cape Town.
Dale Kushner, executive producer.
AGENCY
GSD&M, Austin, Texas.
Russell Lambrecht, creative director; Peter Feldman, producer; Karin Betzler, art director; Michael Buss, copywriter.
STOCK FOOTAGE
Video Lab, Pinegowrie, South Africa.
Tracey Williams, contact.
EDITORIAL
Final Cut, New York.
Gary Knight, editor; Eric Bruggemann, assitant editor.
POST
Company 3, New York.
Tim Masick and Billy Gabor, colorists.
VISUAL EFFECTS
The Mill, New York.
Alistair Thompson, producer; Jason Watts, visual effects artist; Richard DeCateret, assistant visual effects artist.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer; Lou Teti, assistant mixer.
MUSIC
Singing Serpent, San Diego.
Rafter Roberts, composer/arranger.
SOUND DESIGN
Mit Out Sound/M.O.S., Sausalito, Calif.
Ren Klyce and Malcolm Fife, sound designers; Misa Kageyama, producer.
THE SPOT
"Zoom 2" (:30) takes viewers on a journey through various corners of the earth, as the camera connects these worlds by bouncing in and out of Land Rover logos. To showcase Land Rover’s tagline, "The most well-traveled vehicles on earth," the ad features vehicles moving in and out of a rainforest and its steep muddy slopes, an awe-inspiring rail bridge, racing through a desert, and an urban street.
Spot broke July 15.