CLIENT
S-VC Inc./Gatorade Fierce.
PRODUCTION CO.
Go Film, New York.
rad-ish, director; Thommy Wildner, DP; Gary Rose, Jonathan Weinstein and Robert Wherry, executive producers; Caroline Kousidonis, line producer. Shot on location in Budapest.
Laurin Film, Budapest.
Mike Dufficy, executive producer; Zsófia Kende, line producer.
AGENCY
Element 79 Partners, Chicago.
Joe Burke, creative director; Ross Sit, art director; Jeffry Gamble, copywriter; Nicky Furno, producer.
EDITORIAL
The Whitehouse, London.
Neil Smith, editor; Adam Marshal, assistant editor; Lucie Georgeson, producer.
POST/VISUAL EFFECTS
The Mill, London.
Paul Harrison, colorist; Darren O’Kelly, producer; Chris Knight, Inferno artist; Dave Birkill and Adam Grint, lead Inferno assistants; Russell Tickner, CGI.
AUDIO POST
Chicago Recording Company.
Marc Ruff, mixer.
MUSIC
Finger Music, London.
Daniel Lenzmeier, composer; John Murrell, executive producer.
THE SPOT
In "Demolition" (:30) three athletes who have fueled up on Gatorade Fierce race into an abandoned building as it begins to be demolished by a wrecking ball. The men emerge moments before the entire structure crashes to the ground, as the tagline reads, "Play Fierce. Drink Fierce. Is it in you?"
Spot broke Nov. 24.