CLIENT
United Way of America/NFL.
PRODUCTION CO.
Go Film, New York.
Neil Tardio Jr., director; Michael Ozier, DP; Gary Rose, Jonathan Weinstein and Robert Wherry, executive producers; Jeff Rohrer, producer. Shot on location in Newark, Montclair, Englewood and Hackensack, N.J.
AGENCY
Young & Rubicam, New York.
Taras Wayner, creative director; Dave Skinner, Stuart Garrett and Bob Steigelman, art directors; Darren Wright, Ted McCagg and Bob Potesky, copywriters; Charlie Capuano, broadcast producer; Samantha Lazarus, assistant broadcast producer.
EDITORIAL
Mad River Post, New York.
Dick Gordon and Jason MacDonald, editors; Dahkil Hausif and Adam Nagata, assistant editors; Laura Relovsky, executive producer.
POST
Nice Shoes, New York.
Chris Ryan, colorist; Mike Micheli, Russ Bigsby, Kevin Wade and Rich Schreck, online editors.
VISUAL EFFECTS
rhinofx, New York.
Harry Dorrington, creative director; Angela Foster, producer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
SOUND DESIGN
Mad River Post.
Jason MacDonald, sound designer.
Big Foote Music, New York.
Matt Hauser, sound designer.
THE SPOTS
Ten :30s feature NFL players participating in various charitable organizations, while poking fun at themselves. "Neighborhood Watch" shows San Francisco 49er quarterback Jeff Garcia walking through a community. Although some of the people were hoping for a linebacker-sized man, the smallish QB is on the case, complete with directions taped to his wrist. "Chess" features safety Roy Williams of the Dallas Cowboys playing the game with some kids. He uses football analogies to name his chess pieces, only to wind up losing the match to a "Hail Mary." John Abraham, defensive end for the New York Jets—who volunteers as a tutor—faces off with a youngster who is good with numbers in "Tutoring." The boy tells a disappointed Abraham that the Jets will win the Super Bowl in 2006. Atlanta Falcons defensive end Patrick Kerney, who phones seniors to cheer them up, gets advice—and more—from some lively older people in "Phone Calls." Kicker Martin Gramatica of the Tampa Bay Buccaneers, who volunteers as a computer tutor, is the victim of a computer football game prank in "Computer Training." In "Children’s Camp," Will Shields, guard for the Kansas City Chiefs, lends his time to a kids’ camp where, unfortunately, hide-and-seek is a problem because he’s too big to hide. "Santa" shows Miami Dolphins defensive end Jason Taylor portraying St. Nick. For presents, he gives out bobbleheads of teammate Ricky Williams with his number (99) pasted on the front. "Job Skills" features New York Giants wide receiver Amani Toomer teaching job interview skills, including how to dress. When it comes to tying his own necktie, however, he fails miserably. In "P.A.L.S.," Green Bay Packers wide receiver Donald Driver, who volunteers at a program to bring pets to seniors, finds that many of the people have named their animals after famous Packers ("Nitschke," after the famed linebacker Ray Nitschke; "Bart," after Bart Starr; and "Vince" for Hall of Fame coach Vince Lombardi). When Driver asks about the name "Donald," a senior tells him, "Don … after Don Hudson, the greatest Packer of them all." And "Drama" shows New Orleans Saints defensive end Darren Howard helping out at a children’s drama program, where youngsters act out scenes from such movies as Taxi Driver, The Karate Kid and Titanic.
Spots broke Sept. 4.