CLIENT
THQ Inc./"MX Unleashed."
PRODUCTION CO.
G&M Plumbing, Manhattan Beach, Calif.
Glenn Miller, director and Mickey Taylor, directors; Curtis Wehr, DP; Anne Takehara, producer; Lindy Lucas, line producer. Shot on location in Acton, Calif.
AGENCY
G&M Plumbing.
Glenn Miller and Mickey Taylor, creative directors; Kelvin Mak, art director; Rick Utzinger, Peter Dille, Craig Rechenmacher and David Newman, copywriters; Anne Takehara, producer.
EDITORIAL
MWP Editorial, Santa Monica.
Jeff Wishengrad, editor; Gary Le Vine, executive producer.
POST
R!OT Santa Monica.
Bob Festa, colorist.
VISUAL EFFECTS
Mixin Pixls, Santa Monica.
Mark Dennison, Henry artist; Dan Filice, executive producer.
AUDIO POST/
SOUND DESIGN
Margarita Mix de Santa Monica.
Jeff Levy, mixer/sound designer.
THE SPOT
"MX-Jump" showcases the THQ video game "MX Unleashed," an off-road racing game for the PlayStation 2 platform. The :30 opens on live action featuring nerdy intern Toby, who’s about to try out his bike in the MX Unleashed testing center. The spot then switches to footage of the game’s action, before changing back to live action just in time to show Toby smacking headfirst into a truck.
Spot broke Jan. 18.