The Glue Society–a seven-man collective of directors and installation artists–has joined the roster of biscuit filmworks for U.S. representation. The main face of The Glue Society at biscuit for commercial direction will be Gary Freedman. The Glue Society also includes Jonathan Kneebone, Matt Devine, James Dive, Pete Baker, Luke Crethar and Paul Bruty, all of whom contribute to the creative collective’s output.
The Glue Society was ranked the second most-awarded director of 2012 by the Gunn Report, and each member of the collective specializes in a unique craft to produce a range of projects from sculptural installations to commercials and long-form entertainment.
Under The Glue Society banner, Freedman has directed spots for top international brands including Nike, Axe and Burger King, garnering awards from assorted major advertising competitions throughout his career. His “Dip Desperado” for Doritos earned top honors from Cannes Lions, D&AD, Clios, The One Show, AICP Show and more; “Warren” for Virgin Mobile, “March of the Emperors” for Canal+ and “The Regulars” for VB have also earned accolades. Freedman excels in cinematic visuals and subtle exploration of the motivations and vulnerabilities of his characters. He was born and educated in London, launched his directorial career in Sydney, and now resides and works in New York City.
Prior to joining biscuit, The Glue Society was repped by Park Pictures in the U.S. The Glue Society is currently also repped by Revolver in Australia, Independent in the U.K., and Wanda in France.
Founded in 2000 by director Noam Murro and managing director Shawn Lacy, biscuit filmworks maintains a directorial roster which includes Murro, The Glue Society (Freedman), Andreas Nilsson, Aaron Ruell, Aaron Stoller, Bruce St. Clair, Christopher Riggert, Clay Weiner, Jeff Low, Matt Dilmore, Mike Maguire, Philippe Andre, and Steve Rogers.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More