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    Global tech spending to fall 2 percent

    By SHOOTUpdated:No Comments708 Views

    Global technology spending is expected to decline 2 percent to $950 billion in 2016.

    Blame falling prices for smartphones, TVs and laptops and weak economic growth in places like China. All that is putting a damper on growing categories like wearable fitness bands, smart home devices and drones.

    Steve Koenig, the Consumer Technology Association's director of market research, announced the grim forecast at the opening press briefing at CES, the annual gadget show in Las Vegas that officially kicks off Wednesday.

    Among other headwinds are the strong dollar, which makes devices sold in other currencies seem worse. The CTA's forecast is calculated in U.S. dollars.

    Another big forecast is that tablets are being squeezed out of the market, as smartphones come with larger screens and convertible laptops act like tablets when detached from their keyboards.

    Global unit sales of tablets are seen falling for the second year in a row, to 176 million units from 192 million last year. The peak was in 2014 when 224 million tablets were sold.

    – Ryan Nakashima, AP Business Writer, Las Vegas

    Tags:CESConsumer Electronics Show

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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