General Motors Co. says that its global chief marketing officer, Joel Ewanick, has resigned from the Detroit auto maker effective immediately. The announcement comes following several major changes to the company’s advertising approach and just ahead of its second-quarter earnings report on Thursday.
G.M. said Sunday that Ewanick had elected to resign and his decision is effective immediately. The 52-year old executive joined the company in 2010 to oversee marketing for the company’s North American unit and was promoted within months to head its global marketing business.
Ewanick is an auto industry veteran, having worked for Nissan North America and Hyundai Motor America. He is considered the mastermind behind Hyundai’s offer to take back cars if buyers lost their jobs, a marketing effort which helped bring in buyers who may have otherwise sat on the sidelines due to the recession.
G.M hired Ewanick with the hopes he would find something similarly innovative to shake up its marketing and improve sales.
However, his time at G.M. has been less inspired by some measures. Ewanick was at the helm for the launch of the “Chevy Runs Deep” campaign, which failed to resonate with consumers. He also was at the head of marketing as it made several surprising changes to its advertising approach.
The company announced this spring that it would pull $10 million in ads from Facebook, saying they weren’t effective. It also decided not advertise at the Super Bowl due to price hikes demanded for the air time. The Super Bowl traditionally is advertising’s biggest spectacle, with automakers buying up a big chunk of air time.
This is not the only executive change as G.M. tries to regain its footing. The company replaced its European CEO earlier this month amid a difficult effort to turn around its money-losing Opel and Vauxhall businesses there.
G.M. is still 26 percent owned by the by the U.S. government, which received stock in exchange for a controversial $49.5 billion bailout that got the company through bankruptcy protection. The company is far leaner and free of massive debt now, but is still in recovery mode.
The company reported a $1 billion net profit in the first quarter and is expected to report a profit again in its second-quarter financial results this week.
Gene Hackman Died Of Heart Disease; Hantavirus Claimed His Wife’s Life About One Week Prior
Actor Gene Hackman died of heart disease a full week after his wife died from hantavirus in their New Mexico hillside home, likely unaware that she was dead because he was in the advanced stages of Alzheimer's disease, authorities revealed Friday. Both deaths were ruled to be from natural causes, chief medical examiner Dr. Heather Jarrell said alongside state fire and health officials at a news conference. "Mr. Hackman showed evidence of advanced Alzheimer's disease," Jarrell said. "He was in a very poor state of health. He had significant heart disease, and I think ultimately that's what resulted in his death." Authorities didn't suspect foul play after the bodies of Hackman, 95, and Betsy Arakawa, 65, were discovered Feb 26. Immediate tests for carbon monoxide poisoning were negative. Investigators found that the last known communication and activity from Arakawa was Feb. 11 when she visited a pharmacy, pet store and grocery before returning to their gated neighborhood that afternoon, Santa Fe County Sheriff Adan Mendoza said Friday. Hackman's pacemaker last showed signs of activity a week later and that he had an abnormal heart rhythm Feb. 18, the day he likely died, Jarrell said. Although there was no reliable way to determine the date and time when both died, all signs point to their deaths coming a week apart, Jarrell said. "It's quite possible he was not aware she was deceased," Jarrell said. Dr. Michael Baden, a former New York City medical examiner, said he believes Hackman was severely impaired due to Alzheimer's disease and unable to deal with his wife's death in the last week of his life. "You are talking about very severe Alzheimer's disease that normal people would be in a nursing home or have a nurse, but she was taking care... Read More