General Motors Co. says that its global chief marketing officer, Joel Ewanick, has resigned from the Detroit auto maker effective immediately. The announcement comes following several major changes to the company’s advertising approach and just ahead of its second-quarter earnings report on Thursday.
G.M. said Sunday that Ewanick had elected to resign and his decision is effective immediately. The 52-year old executive joined the company in 2010 to oversee marketing for the company’s North American unit and was promoted within months to head its global marketing business.
Ewanick is an auto industry veteran, having worked for Nissan North America and Hyundai Motor America. He is considered the mastermind behind Hyundai’s offer to take back cars if buyers lost their jobs, a marketing effort which helped bring in buyers who may have otherwise sat on the sidelines due to the recession.
G.M hired Ewanick with the hopes he would find something similarly innovative to shake up its marketing and improve sales.
However, his time at G.M. has been less inspired by some measures. Ewanick was at the helm for the launch of the “Chevy Runs Deep” campaign, which failed to resonate with consumers. He also was at the head of marketing as it made several surprising changes to its advertising approach.
The company announced this spring that it would pull $10 million in ads from Facebook, saying they weren’t effective. It also decided not advertise at the Super Bowl due to price hikes demanded for the air time. The Super Bowl traditionally is advertising’s biggest spectacle, with automakers buying up a big chunk of air time.
This is not the only executive change as G.M. tries to regain its footing. The company replaced its European CEO earlier this month amid a difficult effort to turn around its money-losing Opel and Vauxhall businesses there.
G.M. is still 26 percent owned by the by the U.S. government, which received stock in exchange for a controversial $49.5 billion bailout that got the company through bankruptcy protection. The company is far leaner and free of massive debt now, but is still in recovery mode.
The company reported a $1 billion net profit in the first quarter and is expected to report a profit again in its second-quarter financial results this week.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More