But a total lack of of transgender or non-binary characters
By Jocelyn Noveck, National Writer
NEW YORK (AP) --The year 2020 saw welcome growth in racial diversity of LGBTQ characters in films released by major studios, according to a new study by the advocacy group GLAAD. But for the fourth year in a row there were no transgender or non-binary characters in those films.
The study, released Thursday, also found no LGBTQ characters in those films living with HIV, or with disabilities.
GLAAD looked at 44 films released in theaters by major studios in 2020, a limited number due to the pandemic.
Of those films, 10 (22.7%) contained LGBTQ characters. The films included "Like a Boss," "The Broken Hearts Gallery," "Fantasy Island," "Valley Girl," "Freaky," "The New Mutants," and "Birds of Prey." It was an increase of 4.1% from the previous year, but a decrease of 12 films overall (last year's study looked at 118 films.)
GLAAD counted 20 LGBTQ characters in those films, a decrease from 50 in last year's report (again, attributable to the reduced sample size of films released in 2020.) Of the 20 characters, 11 were women and 9 men, making this the first time GLAAD's tracking found more women than men in those roles
Especially concerning, GLAAD noted, was that for the fourth year in a row, there were zero transgender and/or non-binary characters counted. The group renewed its call for increased transgender and non-binary representation and storytelling, "especially in a political climate with anti-transgender legislation moving forward at a record pace."
The report came two days after MJ Rodriguez of TV's "Pose" became the first transgender performer nominated for a major acting Emmy — a development hailed by GLAAD.
A welcome finding was the increase in racial diversity of LGBTQ characters. Of the 20 characters counted, 40% (or eight) were characters of color, an increase of 6% from 2019 (though an overall decrease of nine characters). GLAAD noted that was still 17% lower than a record of 57 percent characters of color in 2017.
GLAAD noted a a significant increase in screen time given LGBTQ characters in the major releases: Half (10 of 20) registered 10 minutes or more. But quantity didn't necessarily mean better quality. "For example, 'The Gentleman' and 'Buddy Games' both registered more than 10 minutes but with characters that were stereotypical and which elicited negative reactions from many LGBTQ viewers," the group said. "There remains a huge opportunity for meaningful LGBTQ storytelling."
Of the 20 LGBTQ characters, none were living with HIV and none with a disability. Since GLAAD began counting LGBTQ characters with disabilities in its 2020 report, it has tallied just one character, in a 2019 film.
"In the past year, GLAAD challenged the TV industry to introduce new regular and recurring LGBTQ characters living with HIV in order to combat stigma," the group said. "Now, GLAAD is similarly challenging Hollywood studios."
Organization President and CEO Sarah Kate Ellis called the current moment "a critical time of transformation for Hollywood."
This transformation, she said, "represents a great opportunity to swiftly accelerate acceptance of LGBTQ stories, break new ground, and invest in queer and trans talent and stories that audiences are eager to watch. Hollywood and the business of storytelling must be more nimble, more creative, more open than ever before."
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More