Directorial duo, known for promo work, lands first commercial production house affiliation
Giraldi Media has brought on board Joel and Jesse Edwards, a directorial duo well established in the promo world and known for also producing, shooting, editing, grading, designing, animating and scoring their own projects. The directing team has crafted content for such networks and brands as ESPN, NBC, ABC, Fox, Nike, Gatorade, Skullcandy, National Geographic and Samsung.
The Edwards have won four National Emmy Awards in the Best Promo Campaign, Outstanding Cinematography and Journalism categories. Over the years, the duo has earned a total of 24 National Emmy Award nominations.
Giraldi Media becomes the first commercial production house affiliation for Joel and Jesse Edwards who continue to maintain their Chicago-based shop Evolve for on-air promos. Giraldi will be home for all ad agency-based work for the Edwards. Joel and Jesse Edwards work as a traditional directing/DP team on larger scale productions but also serve in smaller crew “shooter” roles when called upon to take on assignments calling for docu-style cinematography.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More