"What a day for a daydream" is how the old song goes and in a sense, it characterizes the conceptual underpinning for a campaign promoting Frisch’s Restaurants out of Sive/Young & Rubicam, Cincinnati. "Giant Fish Sandwich"-a :15 directed by Oscar Bassinson of Shadowrock Productions, Beverly Hills-opens on an underwater scene in which a mermaid comes upon a Moby Dick-sized filet of fish sandwich. She looks at the entree longingly and opens her mouth to take a giant bite. But just as she’s about to chomp down, the spot cuts to reality: A female worker making a face-first lunge into the office watercooler. She was obviously daydreaming about the delectable food at Frisch’s.
The gag of a food fantasy that assumes a larger-than-life proportion was conceived by a Sive/ Young & Rubicam team that consisted of creative director Michael Kitei, art director Clifton Lin, copywriter Andy Conroy and producer Doug Bergheger.
In another Frisch’s :15, a man, outfitted for rock climbing, rappels down the side of what appears to be a limestone cliff. Only when he begins his descent does it become clear that he is actually scaling down the side of a massive ham sandwich. However the man gets a rude awakening when he slams into the side of the sandwich bun. At that point, it’s revealed that he’s a window washer who has collided with a building while fantasizing about lunch.
Bassinson’s support team at Shadowrock included president/exec. producer Herb Schwartz and exec. producer Kathryn Bishop. Production support came from Aviator Pictures, Vancouver, B.C., where the campaign was shot on stage at BCTV Production Studios by DP Ron Williams. Key contributors from Aviator were exec. producer Jason Hunt and producer Victoria Frodsham.
Editor was Ian Jenkins of Coast Mountain Post, Vancouver. From Northwest Imaging & FX, Vancouver, were online editor Rob Appleby, Inferno artist Brian Moylan and Flame artist Randy Egan. Colorist was Gary Shaw from Post Haste, Vancouver.
Craig Zarazun of Wave Productions, Vancouver, was audio engineer/mixer. Also from Wave was composer/arranger/sound designer Bob Smart.
-Millie Takaki
“Memoir of a Snail” Takes Top Prize At London Film Festival
The Official Competition jury said: “Our jury was incredibly moved by Adam Elliot’s Memoir of a Snail, which is a singular achievement in filmmaking. Emotionally resonant and constantly surprising, Memoir tackles pertinent issues such as bullying, loneliness and grief head-on, creating a crucial and universal dialogue in a way that only animation can. The jury is delighted to recognize an animated film alongside its live-action peers.”
Rounding out the winners of this year’s films screening In Competition are:
- Winner of the Sutherland Award in the First Feature Competition – On Falling (Dir. Laura Carreira)
- Winner of the Grierson Award in the Documentary Competition – Mother Vera (Dirs. Cécile Embleton, Alys Tomlinson)
- Winner of the Short Film Award in the Short Film Competition – Vibrations from Gaza (Dir. Rehab Nazzal)