CLIENT
Mars Inc./Starburst.
PRODUCTION CO.
WildLife Management, New York.
Mark Celentano, director; Kevin Jones, DP; Al Califano, executive producer; Cathy Cooper, line producer. Shot on location in New York.
AGENCY
Grey, New York.
Rob Baiocco, creative director; Brian Lefkowitz, art director; Sean Burns and Nira Firestone, copywriters; Aaron Royer, producer.
EDITORIAL
Greene & Grand, New York.
Deirdre Heaslip, editor; Bea King, executive producer.
POST/VISUAL EFFECTS
Greene & Grand.
Pat Muia, online editor; Ralph Scaglione, freelance Flame artist. (Scaglione recently joined Creative Group, New York.)
Nice Shoes, New York.
Scott Burch, colorist.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
THE SPOT
In "Language" (:30) two guys sitting on the steps of a building appear to be having a routine conversation, although the viewer is hard pressed to understand what they are saying. As the discussion becomes more animated, the viewer realizes that the duo are speaking while chewing Starburst. The spot ends with the tag, "Starburst. A language all its own."
Spot broke Jan. 7.