The Summer Olympics are right around the corner and there’s no time to waste getting motivated for the 2012 Games in London. Continuing its “Keep Team GB (Great Britain) Pumped” campaign, Cadbury Dairy Milk this time goes underwater to inspire U.K. freestyle swimmer Rebecca Adlington, a double Gold Medal winner at the 2008 Olympics in Beijing.
A janitor mops up around a swimming pool, listening to the radio. We then see Adlington ready to jump in the drink as part of her rigorous training. The radio DJ informs us that over the past month, hundreds of callers have been singing “Simply The Best,” the tune made famous by Tina Turner, as a means to pump up Adlington as she trains for the Gold.
Once Adlington dives into the pool, we too are underwater where we hear those voices and see Brits from different walks of life launch fully into song. They’re all at the bottom of Adlington’s training pool, looking up to see her churning across the pool at a brisk pace. The fans’ underwater aquatics–which include playing the saxophone, and a vocalizing Buckingham Palace guard–are enough to make Esther Williams envious.
Taika Waititi of Hungry Man, London, directed for agency Hypernaked, London. Mark Silk was the DP. Gareth McEwen of The Whitehouse edited “Simply The Best,” which runs approximately four minutes.
Hypernaked artisans included creative director Oliver Green, and producers Linda Paalane and Matt Keen. Smoke & Mirrors was the post/VFX house.
Camilla Cullen produced for Hungry Man. Chris Lightburn Jones served as production designer.
Biscuit Filmworks Signs Director Aerin Moreno For Her First Commercial Representation
Biscuit Filmworks has added Aerin Moreno to its directing roster for her first career commercial representation. Moreno’s visual style is rooted in dynamic storytelling, infectious choreography, and female-driven pop culture narratives.
Known for her high-energy music videos, Moreno has repeatedly collaborated with pop sensation Tate McRae and has also worked with artists including Tyla, Madison Beer, Sofi Tukker, Nessa Barrett, Marina, Damiano David, and Tinashe. Moreno’s ability to connect with artists, establish trust, and navigate each collaboration with care has been key to her success in the music video realm. Moreno brings this same creative energy to advertising, working with brands seeking to connect with audiences in fresh and meaningful ways.
Born and raised in Los Angeles, Moreno fell in love with film at a young age and graduated from UCLA Film School. She quickly made a name for herself in the music video industry, standing out for her ability to direct and edit projects, and her intuitive sense of narrative pacing. In addition to music videos, she has also helmed short films like Lotusland and Grandma’s Fall From Heaven, both of which explore themes of identity, relationships, and resilience with emotional depth and striking visuals.
“The power of pop culture constantly excites me,” said Moreno. “It has such a lasting impact, especially on young people, and I love being a part of that. Delivering what an artist wants, pushing it a little further, and capturing the essence of who they are is my passion. When considering who to partner with, I kept returning to Biscuit because of the way they champion bold, creative visions.”
“Aerin has a remarkable understanding of cultural currency,”... Read More