The Summer Olympics are right around the corner and there’s no time to waste getting motivated for the 2012 Games in London. Continuing its “Keep Team GB (Great Britain) Pumped” campaign, Cadbury Dairy Milk this time goes underwater to inspire U.K. freestyle swimmer Rebecca Adlington, a double Gold Medal winner at the 2008 Olympics in Beijing.
A janitor mops up around a swimming pool, listening to the radio. We then see Adlington ready to jump in the drink as part of her rigorous training. The radio DJ informs us that over the past month, hundreds of callers have been singing “Simply The Best,” the tune made famous by Tina Turner, as a means to pump up Adlington as she trains for the Gold.
Once Adlington dives into the pool, we too are underwater where we hear those voices and see Brits from different walks of life launch fully into song. They’re all at the bottom of Adlington’s training pool, looking up to see her churning across the pool at a brisk pace. The fans’ underwater aquatics–which include playing the saxophone, and a vocalizing Buckingham Palace guard–are enough to make Esther Williams envious.
Taika Waititi of Hungry Man, London, directed for agency Hypernaked, London. Mark Silk was the DP. Gareth McEwen of The Whitehouse edited “Simply The Best,” which runs approximately four minutes.
Hypernaked artisans included creative director Oliver Green, and producers Linda Paalane and Matt Keen. Smoke & Mirrors was the post/VFX house.
Camilla Cullen produced for Hungry Man. Chris Lightburn Jones served as production designer.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More