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    Gerald Mark Soto joins Brand New School as animation director

    By SHOOTUpdated:No Comments919 Views
    NEW YORK --

    Brand New School has added Gerald Mark Soto to its NY studio in the role of animation director.

    Soto has made a name for himself over the last 20 years through design, animation, and direction for commercial, experiential, broadcast, and film projects. He’s known for his creative inventiveness, versatility and problem-solving ability. A true professor in and outside the studio, Soto continues to teach and mentor in the graphic design department at the School of Visual Arts, as he has for over a decade.

    Soto has earned recognition and awards over his career for work with brands including Nike, American Express, The New York Times, Samsung, Squarespace, Apple, and—frequent BNS client—Google. Some of Soto’s most recent content includes leading the BNS animation team for Google’s CES 2020 presence.  The massive delivery included the tech giant’s content for a 70-foot tall custom-built screen headlining the Google Playground. Soto led the 2D animation team, developed and directed the motion language for all the graphics utilized throughout the animation process, and animated a configuration of products on one of the largest exterior screens in North America.

     

    Tags:Brand New SchoolGerald Mark Soto



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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