Gentlemen, the directing duo comprised of Brett Snider and Billy Federighi, has joined GO Film. The helming team comes over from production house Bandito Brothers, which had represented them since early 2009.
Gentlemen entered the spotmaking arena back in ’07, winning ad contests for Doritos and Converse. Doritos’ “Mousetrap” aired during the ’08 Super Bowl telecast, ranking number four on the USA Today Ad-Meter. That same year Gentlemen–who at the time were on the roster of production company Uber Content–earned inclusion in SHOOT‘s New Directors Showcase. “Mousetrap” went on to be featured in various “best of Super Bowl” shows, including the CBS special Super Bowls’ Greatest Commercials: 2010.
Gentlemen’s earlier alluded to Converse spec–which they wrote, directed and edited prior to “Mousetrap”–won that brand’s worldwide contest and ran nationally.
The directorial duo has since gone on to turn out real-world work, often marked by quirky comedy, for such clients as Mercedes-Benz via Merkley + Partners, New York, Kellogg’s for Leo Burnett, Chicago, Kraft for Draftfcb, Chicago and CiCi’s for Deutsch LA.
Snider and Federighi first met at Columbia College in Hollywood. After some detours, they came together to try their hand at directing, the first splash being the 16mm spec for Converse.
Directors Amy+Pilar and Jose Antonio Prat Join Reform School
Boutique content production company Reform has added comedy directing duo Amy+Pilar (Amy York Rubin and Pilar Boehm) and award-winning multicultural director Jose Antonio Prat to its roster for U.S. representation spanning commercials and branded entertainment.
Partners in both life and art, Amy+Pilar are know for their sharp wit and comedic timing. Their synchronicity is evident in a body of work across TV, film and commercials. Prior to joining Reform School, Amy+Pilar had been repped in the ad market by production company Knucklehead.
Amy has directed high-profile comedy sketches featuring stars like Amy Schumer, Kate McKinnon, and Sarah Silverman. On the episodic front, Amy has helmed for series such as Fresh Off the Boat, Casual, Superstore and Angie Tribeca--as well as the pilot for the hit Netflix comedy Dead to Me.
Before joining forces with Amy behind the camera, Pilar was a psychotherapist, a background that informs her ability to create fascinating characters and stage irresistible, nuanced performances. Amy and Pilar’s shared passion for comedy brought them together. Their collaboration began with a Synchrony Bank campaign, starring cult-comedy favorite Maribeth Monroe (Workaholics), and they went on to direct the pilot of the Hulu series Love, Victor. Amy+Pilar’s ad fare also includes spots for Uber’s “Go-Get” campaign and “Shift,” starring Martin Starr.
“We have been fans of Amy and Pilar for a long time,” said Ryan Ennis, executive director at Reform School. “They excel at capturing comedic performances and dialogue. Coming from the TV and L.A. comedy scenes, they’ve built a strong following and collaborated with some of our favorite funny people.... Read More