Gentlemen, the directing duo comprised of Brett Snider and Billy Federighi, has joined GO Film. The helming team comes over from production house Bandito Brothers, which had represented them since early 2009.
Gentlemen entered the spotmaking arena back in ’07, winning ad contests for Doritos and Converse. Doritos’ “Mousetrap” aired during the ’08 Super Bowl telecast, ranking number four on the USA Today Ad-Meter. That same year Gentlemen–who at the time were on the roster of production company Uber Content–earned inclusion in SHOOT‘s New Directors Showcase. “Mousetrap” went on to be featured in various “best of Super Bowl” shows, including the CBS special Super Bowls’ Greatest Commercials: 2010.
Gentlemen’s earlier alluded to Converse spec–which they wrote, directed and edited prior to “Mousetrap”–won that brand’s worldwide contest and ran nationally.
The directorial duo has since gone on to turn out real-world work, often marked by quirky comedy, for such clients as Mercedes-Benz via Merkley + Partners, New York, Kellogg’s for Leo Burnett, Chicago, Kraft for Draftfcb, Chicago and CiCi’s for Deutsch LA.
Snider and Federighi first met at Columbia College in Hollywood. After some detours, they came together to try their hand at directing, the first splash being the 16mm spec for Converse.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More