At the 2017 National Association of Broadcasters (NAB) Conference, Gearhouse Broadcast USA will debut Columbus, billed as being the first mobile unit based in the U.S. to feature a full 4K monitor wall, “one button” hydraulic deployment, and integrated RF (mast included), among other unique attributes.
The unit is specifically designed, built, integrated and finished to the highest industry standards for 4K/UHD sports and entertainment productions. Columbus employs a virtual management system to control complex signal flow and has a second control room for digital streaming, additional languages, and IMAG.
The arrival of Columbus reinforces the company’s increased commitment to ongoing expansion in North America. With the addition of this premier production solution, Gearhouse Broadcast USA augments its wide range of existing offerings for broadcasters, studios, networks and production companies throughout the U.S., Canada, Latin America and Caribbean.
“Columbus was developed with the current and emerging needs of the U.S. market in mind, based on our experience here as well as from what we have learned with advanced mobile units in Australia,” said Gearhouse Broadcast CEO and founder John Newton.
The mobile unit is IP-ready and equipped with 24 Boland 4K monitors in the main control room monitor wall – driven either as quad splits or single input 4K monitors from the main router – giving total flexibility in HD or 4K. It also features 16 Sony HDC-4300 4K/HD cameras with the capability to add an additional six RF cameras or a further four Sony HDC-4300s. Hitachi SK-HD1200 camera systems will be deployed for applications outside of 4K.
Columbus’ master systems control (Lawo VSM) gives operators ultimate control, and maximum flexibility, with Wi-Fi tablets available to control and assign sources and monitoring in the various operational areas, including the monitor wall. This facilitates the initial set-up of the unit for production and allows the operators to very easily make changes during production with just “one touch,” rather than having to re-route video, audio and control features independently.
Additionally, Columbus utilizes a Grass Valley Karrera K-Frame S-series switcher along with four 12-channel EVS ChannelMAX live-production servers. An Imagine Communications Platinum IP3 router is supported by a Lawo VSM control and monitoring platform. Audio is supported via a Lawo mc256 (64 fader) audio mixer and communications are managed using the new RTS Adam matrix intercom. Wireless communication is supported via a Clear-Com Eclipse Delta frame running FreeSpeak II allowing point-to-point 4-wire beltpack usage.
Columbus was built by renowned specialist coachbuilder A Smith of Great Bentley (ASGB Ltd), per the design and under the oversight of Gearhouse’s System Integrations team. Its spacious layout features adjustable monitors in the main control room, as well as over-specified air conditioning that is both efficient and quiet. Operators have the ability to change level and color of the interior lighting scheme as well.
“We loaded Columbus with powerful video and audio multi-format capabilities, so directors, producers, engineers and operators can work with ease and in a comfortable environment,” said Marc Genin, managing director, Gearhouse Broadcast USA. “For high-pressure, live broadcast situations, this truck gives productions the ability to adapt quickly. The mobile unit is automatically deployed and leveled via remote controlled hydraulics with no physical intervention required, and its technologically advanced infrastructure provides every level of service for broadcasters’ needs.”
Three weeks after its arrival and final commissioning in Los Angeles, Columbus was put to the test at a major event in downtown L.A. “That weekend saw one of the biggest storms in 12 years to hit Southern California, bringing heavy rain and high winds,” recalled Genin. “The truck was hammered, but there wasn’t a drop of water anywhere and production continued as normal. It performed beyond expectations, proving our technical expertise and design acumen is a force to be reckoned with, even when up against Mother Nature.”
To see Columbus first hand at NAB, visit Gearhouse Broadcast in the outdoor/mobile media area between central and south halls in the exhibit area (Booth OE836).
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More