Register

    GearBox expands UK rental market inventory with Grass Valley LDX Cameras

    By SHOOTUpdated:No Comments408 Views
    MONTREAL --

    GearBox, a U.K.-based rental company and part of the veteran broadcast technology supplier CVP Group, has acquired six LDX Première advanced imaging cameras and three LDX XtremeSpeed (LDX XS) 1X/3X/6X ultra-slow-motion cameras from Grass Valley, a Belden Brand. This purchase expands the United Kingdom rental market offering and exemplifies the strategic partnership the two companies have formed.

    “CVP Group’s partnership with Grass Valley has opened a lot of new doors for us. By broadening our scope of offerings, our clients have the ability to grow their productions with an entirely new and versatile camera choice,” said Stephen Ratcliff, rental director, GearBox. “Also, with the purchase of the LDX XtremeSpeed cameras, we’re answering the growing demand in the UK for an ultra-slow-motion camera that can handle high frame rates,” he added. GearBox’s new LDX fleet will be utilized across a range of productions including in-studio and live sports.

    Grass Valley’s LDX XS camera is the first handheld ultra-slow-motion camera and the first to deliver instant time-to-air with no internal camera storage requirement. It easily integrates into live workflows with 3X (1080p) and 6X speeds (720p/1080i), and includes a 1X live output for standard-speed acquisition. Both cameras are built around Grass Valley’s unique proprietary Xensium-FT CMOS imager, delivering superb picture quality, high sensitivity and high dynamic range for a variety of production applications.

    Grass Valley’s future-ready XCU XtremeSpeed XF Fiber transmission system supports the large real-time bandwidth required by the LDX XS cameras without any compromises. The rack-mounted XCU cradle is fully compatible with the 3G transmission XCUs, which makes the XCU chassis easily transportable between trucks, studios and flypacks.

    Tags:Grass Valley



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

    MySHOOT Profiles


    Add A Comment