In the aftermath of season one (Pennsylvania/New Jersey high school football) and season two (Detroit hockey), REPLAY season 3 (high school basketball) on Fox Sports Net sees TBWAChiatDay, Los Angeles, and Gatorade team up with Chicago-born, hip-hop icons Common, Lupe Fiasco, Jennifer Hudson and No I.D. to create an anthem to their hometown. The song is titled “We Can Do It Now.” The song is based on the REPLAY themes of “redemption,” “second chances” and “going back in time.” According to Grammy-award-winning producer NO I.D., “It’s what a team, a crowd or stadium would want to hear when they’re in that sports mind frame.”
To bolster awareness of the track, Gatorade and TBWAChiatDay went in the studio with the artists to create a three-minute video inspired by the track. The video premiered at the end of the season 3 documentary, which aired this past weekend (11/7) nationally on Fox Sports Net. In addition to the video, a “making of” video was created and shared online.
For a limited time, “We Can Do It Now” is available as a free download at REPLAYtheSeries.com.
TBWAChiatDay and Gatorade created REPLAY to restage classic games that ended in controversy–offering athletes a second chance for redemption some 10 to 15 years later. Gatorade reunites the original teammates and provides them with an eight-week training and nutrition program created by the Gatorade Sports Science Institute and the Gatorade Training Council. REPLAY offers athletes a once-in-a-lifetime opportunity to get back in peak shape and replay their game to settle the score once and for all.
Season 3 of REPLAY features two South Side Chicago high school basketball teams–the Bloom Township Trojans and the Brother Rice Crusaders. The two teams reunited to replay a game from 2000 that ended with a buzzer-beater that many believe didn’t beat the buzzer. That game, which decided who would go “downstate” to play in the Elite 8, was shrouded in controversy for over a decade. The game was played on September 10, 2010. Dwyane Wade and Dwight Howard joined as assistant coaches for the respective reunited teams.
Jimmy Smith, group creative director, TBWAChiatDay, L.A., said, “We’re always thinking about ways to create and expand any and every platform for G. And REPLAY is at the top of the list. Lord willing, it’ll just get bigger and deffer.”
As for the song, TBWAChiatDay creative director Brent Anderson related, “The goal of this track is one of many attempts to move REPLAY into pop culture. We wanted to create something that athletes would like, share, workout to or listen to before their own big game.
And agency creative director Steve Howard said, “If you would have told me three months ago that Common, Lupe Fiasco, Jennifer Hudson and No I.D. were going to join forces to create a hip-hop anthem for REPLAY season 3, I would have said you’re crazy. Now all I can think is, ‘What’s next?'”
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More