In the aftermath of season one (Pennsylvania/New Jersey high school football) and season two (Detroit hockey), REPLAY season 3 (high school basketball) on Fox Sports Net sees TBWAChiatDay, Los Angeles, and Gatorade team up with Chicago-born, hip-hop icons Common, Lupe Fiasco, Jennifer Hudson and No I.D. to create an anthem to their hometown. The song is titled “We Can Do It Now.” The song is based on the REPLAY themes of “redemption,” “second chances” and “going back in time.” According to Grammy-award-winning producer NO I.D., “It’s what a team, a crowd or stadium would want to hear when they’re in that sports mind frame.”
To bolster awareness of the track, Gatorade and TBWAChiatDay went in the studio with the artists to create a three-minute video inspired by the track. The video premiered at the end of the season 3 documentary, which aired this past weekend (11/7) nationally on Fox Sports Net. In addition to the video, a “making of” video was created and shared online.
For a limited time, “We Can Do It Now” is available as a free download at REPLAYtheSeries.com.
TBWAChiatDay and Gatorade created REPLAY to restage classic games that ended in controversy–offering athletes a second chance for redemption some 10 to 15 years later. Gatorade reunites the original teammates and provides them with an eight-week training and nutrition program created by the Gatorade Sports Science Institute and the Gatorade Training Council. REPLAY offers athletes a once-in-a-lifetime opportunity to get back in peak shape and replay their game to settle the score once and for all.
Season 3 of REPLAY features two South Side Chicago high school basketball teams–the Bloom Township Trojans and the Brother Rice Crusaders. The two teams reunited to replay a game from 2000 that ended with a buzzer-beater that many believe didn’t beat the buzzer. That game, which decided who would go “downstate” to play in the Elite 8, was shrouded in controversy for over a decade. The game was played on September 10, 2010. Dwyane Wade and Dwight Howard joined as assistant coaches for the respective reunited teams.
Jimmy Smith, group creative director, TBWAChiatDay, L.A., said, “We’re always thinking about ways to create and expand any and every platform for G. And REPLAY is at the top of the list. Lord willing, it’ll just get bigger and deffer.”
As for the song, TBWAChiatDay creative director Brent Anderson related, “The goal of this track is one of many attempts to move REPLAY into pop culture. We wanted to create something that athletes would like, share, workout to or listen to before their own big game.
And agency creative director Steve Howard said, “If you would have told me three months ago that Common, Lupe Fiasco, Jennifer Hudson and No I.D. were going to join forces to create a hip-hop anthem for REPLAY season 3, I would have said you’re crazy. Now all I can think is, ‘What’s next?'”
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhené Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames — some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More