CLIENT
Highmark Blue Cross Blue Shield.
PRODUCTION CO.
Gartner, Santa Monica.
Raymond Bark, director; Paul Cameron, DP; Rich Carter, executive producer; Kelli Abraham, producer. Shot on location in Whittier Narrows and Malibu Creek State Park, Calif.
AGENCY
Mullen, Pittsburgh.
Brian Bronaugh, creative director; Kiera Alderette, associate creative director/art director; Sheley Samuels, copywriter; Amy Kirsnick, producer.
EDITORIAL
Avenue, Santa Monica.
Rochelle Ford, editor; Stephen Baumhaur, assistant editor.
POST
R!OT, Santa Monica.
Mark Wilkins, colorist.
Production Masters Inc. (PMI), Pittsburgh.
Kathy Dziubek, online editor.
AUDIO POST
Big Science, Pittsburgh.
Jay Green, mixer/engineer.
MUSIC
Big Science.
Jay Green, composer.
THE SPOT
"Reunion" (:30) features vignettes of DeSalvo family members enjoying themselves at a reunion picnic, while supers appear onscreen regarding how Highmark has aided members of the family with their health.
Spot broke Sept. 24.