AC mcgarrybowen–a Mexico City agency headed by Sebastian Arrechedera, Juan Claverol and Miquel Daura–has named Gabriel Vázquez as its new creative VP.
Vázquez began his career as a creative executive at Young & Rubicam where he developed a memorable Argentine diaper commercial for the Mimito brand (Kimberly Clark), as well as winning Energizer’s first Clio Award in Argentina with his “Prófugo” spot. He moved on to VegaOlmosPonce as creative director and produced advertising campaigns throughout Latin America for brands such as La Nación, Skip, Axe, and Rexona. He won the agency’s first Cannes Gold Lion with the Metamorfosis commercial for Axe. Next at DDB, he picked up a Grand Prix for Energizer from the Argentine Creative Circle. He moved to Ogilvy & Mather where he led the creative department and developed “Toma lo bueno de Coca Cola,” which started out as a campaign for the Mexico market, but due to its immediate success went global. He created Sprite’s iconic “Las cosas como son” campaign, which established a concept still used by the brand today. After working for a time at SCPF, WPP’s Spanish agency, Vázquez went on to become JWT’s general creative director for projects in Latin America and Brazil. Three years ago, he made the move to JWT Mexico as creative VP.
