Bicoastal MAS has brought music and advertising expert Gabe McDonough on board as executive producer. He brings extensive ad agency experience to his new roost. McDonough led the music department at DDB Chicago as VP/sr. producer of music and integration before moving on to direct music operations at Leo Burnett and later TBWAChiatDay’s Media Arts Lab (MAL).
Over the years, McDonough’s client list has included the world’s largest international brands such as Apple, Samsung, McDonald’s, Allstate, Kellogg’s, and countless others. McDonough recently collaborated with Team Detroit on its Ford 2015 Edge campaign, sourcing the Rachel Platten hit “Fight Song” to inspiring effect. He joins MAS on the heels of a string of high profile projects, including a moving partnership between Natasha Bedingfield and beauty brand Philosophy for a product launch tied to their recent charity initiative, Hope and Grace.
With over two decades of experience as a live bassist, McDonough also has a deep understanding of every corner of the music industry. He credits much of his success as a producer to thousands of hours spent as a performer on the road, in cramped practice spaces, and in the studio.
“Gabe is a brilliant matchmaker with a refined palette,” said MAS co-founder and managing director James Alvich. “Plenty of people just hear genres and melodies, but Gabe finds subtle tones and details that reveal the full range of possibilities for a song or brand.”
