Furlined has signed director Kristoffer Borgli for U.S. representation. Internationally he is handled by production companies Bacon and Czar in Europe, and Friend in the U.K.
Borgli, an Oslo native whose filmography spans commercials, music videos and shorts, is known for documenting youth culture with an authenticity that knows better than to give it a label. His work for brands is imbued with a mix of alt-culture savvy and youthful whimsy. “My work portrays today’s youth. It is very personal, because I’m one of them,” said Borgli whose Whaeverest won last year’s Special Jury Award for Documentary Filmmaking at the AFI Film Festival. The honor was bestowed by AFI judges “for constructing a film that contextualizes the digital generation and reflects on what happens when we turn the camera on ourselves.”
“Kristoffer is a unique and compelling voice of this next generation. His work resonates with a spirit of playfulness, optimism, honesty and humility,” said Diane McArter, president of Furlined.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More