Production house Furlined has added directorial duo Biceps–consisting of Egoitz Audikana and Victor Aguilar (Zipi)–to its roster for U.S. commercial representation. Biceps garnered worldwide acclaim, including two Cannes Lions–a Silver and a Bronze in Film Craft–for their 2021 breakout film “Even More Confusing Times” for Burger King. The duo’s landing at Furlined marks their first representation in the American ad market.
Biceps brings together two directors with very different styles who come together to form something greater than the sum of their parts. Audikana started his career in fashion photography, music videos and car commercials. Zipi took his first steps in this industry as an agency creative, with a focus on humor and storytelling.
Zipi explained, “For us, creating Biceps felt like a second youth. We were able to move into new territory that would have been nearly impossible to explore as individual directors. One of our strengths lies in the variety of spots we are able to direct. One day we’re shooting a car commercial and another day we’re doing a visual comedy spot.”
Biceps have created standout campaigns for global brands that include Burger King, Gillette, KFC, Diesel, Audi, Renault, Adidas, IKEA, and Beefeater. They have garnered notable awards including the Silver and Bronze Lions, as well as nominations and awards from Ciclope, the Grammys, El Sol Festival, and the U.K. Music Video Awards.
Furlined president Diane McArter said, “With their elevated conceptual approach and a passion for excellence in craft, Zipi and Audikana invite us to see the world around us with fresh eyes and open minds. We’re delighted to welcome Biceps to Furlined and look forward to being a part of next chapter in their career.”
In a joint statement, Biceps shared, “It has always been our dream to work in the U.S. market, but we were looking for the right production partner. Furlined has a tremendous brand legacy and an incredible roster that we are proud to be part of. And also, we are so amazed by Diane. From our first call with her, we felt like we were in good hands. She understands the industry and we know she’s really going to push for us.”
