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    FUJIFILM to introduce 4K-compatible studio zoom lens at NAB

    By SHOOTUpdated:No Comments1274 Views

    The Optical Devices Division of FUJIFILM will introduce a FUJINON 4K-compatible studio lens, the “UA27x6.5B,” at the NAB convention in Las Vegas this month. The UA27x is the latest zoom lens in the company’s Premier UA Series of 4K 2/3” lenses. The UA Series is the world’s first designed specifically for UHD broadcast applications.  The Optical Devices Division will exhibit in booth C7225 during NAB, which runs from April 22-27 at the Las Vegas Convention Center.

    With its 27x zoom ratio and 4K capabilities, the “UA27.6.5B” is ideal for in-studio production. And with a wide-angle focal length of 6.5mm, it’s also suited for live events such as musical concerts and sporting events.  The UA27x joins newly introduced handheld zooms, the “UA14x4.5B” and “UA18x5.5B;” along with the “UA13x4.5B” and “UA22x8B” lenses. Field lenses “UA80x9” and “UA107x8.4” round out this series. The UA27x studio lens can be seen along with the complete UA Series within the company’s NAB booth.

    Like the handhelds in this series, the UA27x studio lens delivers edge-to-edge 4K optical quality for 2/3-inch cameras. The UA27x has a focal length of 6.5-180mm and a built-in extender, which doubles its focal length.

    The lens features the high resolution, high contrast, and high dynamic range that are hallmarks of all Premier 4K and 4K PLUS UA Series lenses. It employs the latest High Transmittance Electron Beam Coating (HT-EBC) resulting in richer colors and greatly improved blue response and transmittance. HT-EBC, coupled with Fujifilm’s exclusive Aspheric Technology, reduces ghost and flare and increases light transmission. The latest optical simulation technology was used in the lenses’ optical design to prevent resolution degradation around the edges and control aberrations, thus achieving 4K image quality across the zoom range. An aperture shape close to that of a circle is achieved by adopting nine aperture blades, which provides a more natural bokeh.

    “The images produced by the UA27x are exceptionally clear, vibrant and optically accurate 4K images,” said Tom Fletcher, director of sales, Optical Devices Division of FUJIFILM. “We can’t wait to show everyone who stops by our NAB booth what they can capture in 4K today. We’ve made dramatic strides in what we can offer to a wide range of our customers, and we’re eager to show that off to our current and prospective customers.”

    The lens is equipped with 16-bit encoders, capable of high-resolution output of lens data, including zoom and focal position information. It can be linked with other systems such as virtual studios for combining CG images with live action footage.

    The UA27x can be seen along with the complete FUJINON Premier 4K PLUS and 4K product families within the company’s NAB booth. Among the highlights in the booth this year will be the new 4K FUJINON “UA14x4.5B” and “UA18x5.5B” handheld lenses.

    In addition to the UA families of 4K lenses, FUJIFILM will also exhibit its complete line of Premier, Cabrio, and new MK cine lenses.

    The FUJINON UA 27×6.5 will be available in late June 2017.

    Tags:FUJIFILMNAB

    Britt Nolan Named CCO For McCann Worldgroup, North America

    Wednesday, November 13, 2024

    Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.

    Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.

    “Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”

    Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More

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