CLIENT
Kal Kan Foods/Pedrigree Jumbone.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Steve Eshelman, director; Mike Ozier, DP; Camille Taylor, Dan Lindau, Charlie Curran and Carole Hughes, executive producers; Meg Mathews, producer. Shot on location in Los Angeles.
AGENCY
Grey Worldwide, Los Angeles.
Peter Mooney, creative director/copywriter; Art Weeks, art director; Liza Price, producer.
EDITORIAL
King Cut, Venice, Calif.
Paul Bertino, editor; Tina Nguyen, assistant editor.
POST/VISUAL EFFECTS
King Cut.
Philip Ineno, online editor/Flame artist; Barbara Genicoff, producer.
Company 3, Santa Monica.
Rob Sciarratta, colorist.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer/engineer.
MUSIC
Face the Music > LA,
Santa Monica.
Matt Mahaffey, composer/arranger.
THE SPOT
"Dem Bones" (:15) introduces the large doggie treat, Jumbone. A terrier sits on grass patiently staring up at an unseen person, as she warbles new lyrics to the novelty song, "Dem Bones" (a large dog wants to eat a small bone/as much as he wants to play a trombone … ). Each line is punctuated by the appropriate prop being thrust into view. The dog is finally rewarded with a Jumbone treat.
Spot broke in August.