What impact will the FTC’s proposed principles on behavioral advertising have on broadband video advertisers and the publishers that play video ads? “The FTC doesn’t talk about the type of advertising and doesn’t distinguish between paid search and video,” said Mike Zaneis, VP of public policy at the Interactive Advertising Bureau. “But the principles apply to video advertising because video is capable of the same type of data collection and targeting as a display ad.”
The principles the FTC proposed on December 20, which it is accepting comments on until February 22, seek to protect consumers from the tracking of their activities online, which advertisers do to target messages to consumer interest. The FTC issued a series of principles publishers should follow, including stating that data is being collected to provide targeted ads; retaining data only as long as necessary to fulfill a business need; and obtaining consent from consumers before using data in a manner different from what was originally intended.
Zaneis said the principles would apply to two types of video advertising. They would apply to traditional video ads run by publishers, “just as they would apply to display or search ads,” he said. “Publishers have been engaged in implementing practices in the privacy area, so they would have to adhere to the principles.” In addition, they would apply to video advertising that appears in new platforms from broadcasters. “In the future, with broadband deployment in IP addressable set-top boxes, we’ll see the TV world becoming more relevant and targeting their advertising like it’s done online. The future is about developing privacy principles that can be overlaid or applied to future platforms such as interactive TV.”
He thinks the FTC is looking ahead by proposing these principles now. “FTC proposals will encompass future technologies and applications, so broadband companies, telcos and cable need to be cognizant. They are aware of legacy regulations from the FCC, but they need to look at what the FTC is doing with online advertising.”
The IAB supported the FTC’s principles after they were released. “We support the FTC’s call for industry self-regulation,” said Randall Rothenberg, president and CEO of the IAB. The IAB plans to work with the FTC on the principles and established a task force in September which is studying them. The goal is to “update the industry on the best practices in the privacy area,” Zaneis said. The IAB will issue a document early this year that will expand on the FTC principles, he said.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More