Fremantle and BBH have entered into a creative partnership focused on bringing the best creative minds in television and advertising together to create powerful formats with brand relevance baked in.
In an era of ad-blocking and a demand for high-quality content, the two companies brought together a selection of their top creative talent for a unique development workshop with a brief to create brilliant entertainment with top tier brands in mind.
The team developed a slate of TV and digital formats which target specific audiences and deliver impact for a range of product and service categories. The slate was inspired by the buying mandates of network, cable, and digital platforms in tandem with relevant marketing and brand storytelling challenges. With their combined knowledge and experience, both companies believe that this workshop format is incredibly effective for collaboration and have planned phase two for the Fall.
At Cannes Lions last month Fremantle and BBH gave a selection of brands a sneak peek of the format slate ahead of six shows being taken out to market this summer in both the U.S. and U.K., including; a studio game show with new technology at its heart; a cooking series with an adventurous twist and a brand new game-show which puts first-time parenting in the spotlight.
Samantha Glynne, VP branded entertainment, Fremantle, said: “Fremantle has long-been a pioneer in the branded space and we are constantly looking for new ways to put brands at the heart of our storytelling. We’re delighted to partner with
BBH on these workshops to explore a new approach to original format creation with baked-in brand opportunity and exciting new routes to market.”
William Swann, head of entertainment, BBH, said: “BBH’s goal is to help brands partner with entertainment specialists to develop content that resonates with global audiences. This is a model that puts story first, creating top quality non-scripted content that is not reliant on majority brand funding to be attractive to buyers. Fremantle understands the appetite for this model and have been incredible, creative partners.”
Fremantle is one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. With an outstanding international network of production teams, companies and labels in over 30 countries, Fremantle is well-placed to deliver exceptional storytelling to global audiences. BBH LA is a modern agency with a story-first mentality, focused on tackling big brand thinking alongside non-traditional advertising, and infusing BBH thinking into Hollywood and Silicon Beach. The agency specializes in the intersection of advertising, technology and entertainment. Clients include E!, Google, Unilever, T-Mobile, Depeche Mode, Civic Nation and March For Our Lives.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More