Herda Collects Pair Of Wins At 5th Annual Ceremony
By By Carolyn Giardina
LOS ANGELES --Chris Franklin of New York-based Big Sky Editorial and Paul Martinez of bicoastal Lost Planet were the big winners last night when the Association of Independent Creative Editors (AICE) presented its 5th annual AICE Awards at The Henry Ford Theater in Los Angeles.
In all, AICE honored editors in 18 categories including, for the first time, eight “best of chapter” categories. Franklin and Martinez collected three trophies each, with Jay Herda of Mad River Post’s San Francisco office earning two wins.
Previously, Franklin earned a pair of AICE Awards in ’04 and a second pair in ’05; Martinez won his first AICE Award in ’02 and earned a second in ’05. This year’s AICE wins were the first for Herda.
Last night, Franklin earned trophies in the new “Best of New York” category and the dialogue category, each for New York Lottery’s “Dollar Store,” directed by Jim Jenkins of bicoastal/international Hungry Man for DDB New York. Franklin’s third award came in the music/sound category for the “Kurt Busch” spot promoting FOX Sports’ NASCAR coverage, which was directed by Joseph Kahn of bicoastal HSI for Taxi, New York.
Martinez topped the montage and “Best of Los Angeles” categories, both on the strength of his work on Adidas’ “Night Practice,” helmed by Kinka Usher of House of Usher, Santa Monica, for TBWA/Chiat/Day, San Francisco. Martinez also tied for a win in the national campaign competition for Altoids’ “People of Pain,” “Mastering The Mother Tongue” and “Fable of the Fruit Bat,” directed by Craig Gillespie of bicoastal/international MJZ for Leo Burnett, Chicago.
Sharing the win in the national campaign competition was Herda, for his editing of CareerBuilder.com’s “Monkeys,” “Whoopi Cushion” and “Titanic.” Bryan Buckley of Hungry Man directed the campaign for Cramer-Krasselt, Chicago. The single “Whoopi Cushion” earned Herda a second AICE Award in the new “Best of San Francisco” division.
COMEDY, STORYTELLING, VFX
Carlos Arias of bicoastal/international Final Cut collected an AICE Award in the comedy category for Match.com’s “Andrea” helmed by Peter Chelsom of Independent Media, Santa Monica, for Hanft Raboy and Partners, New York.
John Smith of The Whitehouse was honored in the storytelling category for Sci Fi Channel’s “Sci Fi Humansuit” directed by Albert Kodagolian via RSA Films, London (he is repped stateside by Believe Media), direct for the Sci Fi Channel.
Bicoastal/international Cut+Run’s Steve Gandolfi topped the nominees in the visual effects category, earning recognition for Guinness’ “noitulovE,” helmed by Daniel Kleinman of Kleinman Productions, London, via AMV BBDO, London.
Geoff Hounsell of Lost Planet triumphed in the PSA category on this strength of his work on Montana Meth’s “Laundromat”, directed by Tony Kaye of bicoastal Supply & Demand for Venables, Bell & Partners, San Francisco.
The local spot competition brought recognition to editor Bob Mori of Santa Monica-based Cake for Nike’s “Music of Baseball,” directed by Warren Kushner of Reactor Films, Santa Monica, for Cole & Weber, Seattle.
The spec spot category produced an award for Stephane Dumonceau of Mad River’s New York office for BCBSMN’s “Marathon,” directed by David Slade of RSA/USA for Miami’s Crispin Porter+Bogusky.
The first “Best of Boston” award went to Peter Barstis of Boston-based Editbar for Blue Cross/Blue Shield of Massachusetts’ “Berklee College of Music–Eggie” via Partners + Simons, Boston.
The “Best of Chicago” went to the Windy City’s Outsider editor Tom Brassil for Coors’ “Super Train” via FCB, Chicago. The “Best of Dallas” recognized editor Gigi Cone Welch of Fast Cuts Edits, Dallas, for Budweiser’s “Mute/Carlos Vives” via Austin, Texas-based LatinWorks, directed by George Pelaez of New York-based Ilumina Films.
The “Best of Detroit” went to Mad River Post’s Stewart Shevin for Nissan’s “Icons-City,” helmed by Andrew Hardaway of Boxer Films for the Vidal Partnership, New York. And the premiere “Best of Toronto” AICE Award was presented to David Baxter of Toronto-based Panic & Bob for Nike’s “Puck Dodging,” directed by Peter Darley Miller via Toronto’ Imported Artists for Taxi. The stateside-based Miller’s prime roost is bicoastal/international @radical.media.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More