An international gathering of several thousand attendees is expected at the eDIT 8 Filmmaker’s Festival, an annual event dedicated to the art and science of the moving image. The proceedings will include a day dedicated to advertising production.
The event will be held in Frankfurt from Oct. 9-11. And held in conjunction with eDIT will be the 2005 vdw Awards, a commercial award show and gala hosted annually by the German Association of Commercial Producers.
In its eighth year, eDIT is a project of the Hessian Ministry of Science and the Arts, the regional initiative hessen-media, the Hessian Institute of Private-Sector Broadcasting (LPR Hessen) and the city of Frankfurt am Main under the patronage of Udo Corts, Hessian minister of science and the arts.
“Under the direction of Prime Minister Roland Koch and Udo Corts, the state of Hessian has underwritten this not-for-profit event in order to put Frankfurt and Germany in the center of film production and postproduction,” explained Tom Atkin, festival co-director and founder of the Visual Effects Society (eDIT is staged in conjunction with VES). “Germany had a long and colorful history in film production. This event is designed for all filmmakers to have the opportunity to attend presentations in their specific disciplines, while at the same time attending additional presentations giving them greater insights into all areas of filmmaking.”
On the advertising day, a session on high-end visual effects in commercials will be presented in cooperation with SHOOT. Presenters include Darren Price, head of 3-D at London’s Nexus Productions, who will show and discuss the making of Honda Diesel’s “Grr” via Wieden + Kennedy in London, which won the Grand Prix at the Cannes International Advertising Awards, among assorted honors from other competitions. Additional scheduled presenters that will showcase their latest work while discussing industry trends are Bill McNamara, visual effects supervisor at London’s The Moving Picture Company; Thomas Kutschera, senior 3-D artist at VCC Perfect Pictures, Frankfurt; and Frank Petzold, visual effects supervisor at Tippett Studio in Berkeley, Calif.. Moderating the discussion will be Carolyn Giardina, SHOOT‘s senior editor of technology and postproduction.
Meanwhile, LPR Hessen will supplement the advertising focus at eDIT with a trade conference on children and advertising.
The event will also include a foray into the Digital Intermediate (DI) process, with presentations designed for both beginners and experienced professionals. Speakers will include Michael Underwood, colorist at Hollywood-based post house Post Logic; Phil Meheux, BSC, president of the British Society of Cinematographers, and additional representatives from studios and manufacturers.
Also during the event, Festival Honors will be presented to Phil Tippett, award-winning visual effects supervisor, animation pioneer, director, and founder of Tippett Studio, which produces animation and visual effects for feature and commercial projects. Tippett has earned two Academy Awards and two Emmys during a career that has spanned more than 25 years. Additional Festival Honors recipients had not been announced at press time.
A full event schedule can be found at www.edit-frankfurt.de.
