So misunderstood, and for so many years. Turns out, all Frankenstein needed to shed his monster image was a little nutritional joint care supplement called Osteo Bi-Flex. And now, thanks to the Rexall Sundown product, the old stiff is leading a happy, limber and-aside from the greenish skin tone and neck bolts—basically normal life.
All of which makes him an ideal spokesman for Osteo Bi-Flex. As Frankenstein himself points out in one of two testimonial-style ads, "If it can help me, imagine what it can do for you."
Osteo Bi-Flex’s "Frank" campaign, which comprises "The New Frank" and "Frank’s Morning," was created by Cramer-Krasselt, Milwaukee, and directed by Bennett Miller of bicoastal/international hungry man. The latter ad is slated to break in July, while "The New Frank" debuted last month.
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David Combs
CLIENT
Rexall Sundown/Osteo Bi-Flex.
PRODUCTION CO.
hungry man, bicoastal/International.
Bennett Miller, director; Tami Reiker, DP; Stephen Orent and Dan Duffy, executive producers; Leslie Chilcott, line producer. Shot on location in Los Angeles.
AGENCY
Cramer-Krasselt, Milwaukee.
Mike Bednar, creative director; Sandy DerHovsepian, copywriter; Matt Herrmann, art director; Mary Pat Cupertino, producer.
EDITORIAL
Red Car, Chicago.
Michael Corrigan, editor; Lisa Boots, assistant editor; Vivian Craig, executive producer; Barb Bryja, producer.
POST/VISUAL EFFECTS
Red Car.
Chris Elliot, Smoke artist/online editor.
The Filmworkers Club, Chicago.
Heidi Anderson, Flame artist; Michael Mazur and Pete Jannotta, colorists.
AUDIO POST
Chicago Recording Co.
Dave Gerbosi, audio mixer.
MUSIC
Comma Music and Sound Design, Chicago.
Larry Pecorella, David Hutten and Bryan Rheude, composers.
SOUND DESIGN
Chicago Recording Co.
Dave Gerbosi, sound designer.